Yahoo! Search Blog

We have released an update to the Yahoo! Search App for iPhone and iPod touch, available now for download on the App Store. We’ve done a major overhaul to bring the familiar browser experience we all know and love on the iPhone and iPod touch, along with many new features that will enhance searching on the go!

Let’s take a stroll through what’s new within the app:

Local Tabs: Use the top navigation box to quickly find nearby bars, restaurants, ATMs and more with one simple click.

Trending Topics: View the most current and popular searches by topic on the home page, with direct access to news, images and tweets.

Voice Search: Skip the typing. Just talk and we’ll do all the work to help make the search easier and faster.

 

Search and download iPhone apps: Search and find more iPhone apps that fit your lifestyle, with direct links to the App Store for quick and easy download right on the device.

Sophisticated New Look: Rich, high-quality information for many search terms in a variety of categories including sports, news, entertainment and finance.

Give it a tap to start your new and improved Yahoo! Search experience today and let us know what you think!

– Justine Shen, with the Yahoo! Search mobile team: Anand Chandrasekaran, Eric Hennings and Erik Jessen

 

With the completion of algorithmic transition to Bing, Yahoo! Search has merged Site Explorer into Bing Webmaster Tools. Webmasters should now be using the Bing Webmaster Tools to ensure that their websites continue to get high quality organic search traffic from Bing and Yahoo!. Site Explorer services will not be available from November 21, 2011.

 

From “Butterball turkey coupons” to “craft ideas for kids,” people are heading to Yahoo! for all things Thanksgiving related. For great Thanksgiving recipes ideas, be sure to check out Yahoo! Recipe Search at recipes.search.yahoo.com.

Thanksgiving Feast

To get Thanksgiving started off right, people are taking the time to assure the feast they prepare for friends and family is top notch. Searches for “Thanksgiving recipes” started spiking in September and will continue throughout the holiday, and of the searches this month for “Thanksgiving recipes,” 77% are coming from women.

·       “Butterball turkey coupon” searches on Yahoo! this week are up 2,112%.

·       Searches this week on Yahoo! for “Thanksgiving turkey recipes” are up 968%.

·       Yahoo! searches for “turkey brine” are up 472% this week.

·       “Deep fried turkey” searches on Yahoo! this week are up 359%, and “smoked turkey” searches are up 357%.

·       Searches for “Thanksgiving appetizers” are up 404% this week on Yahoo!.

·       “Thanksgiving cupcakes” searches on Yahoo! this week are up 179%.

According to Yahoo!, the top searched Thanksgiving recipes this week include:

1.       Sweet potato recipe

2.       Turkey recipes

3.       Pumpkin pie recipes

4.       Butternut squash recipes

5.       Stuffing recipe

6.       Apple crisp recipes

7.       Pumpkin bread recipes

8.       Pumpkin cheesecake recipe

9.       Cornbread dressing recipes

10.    Cornbread recipes

According to Yahoo!, the top searched side dishes this week include:

1.       Stuffing

2.       Green bean casserole

3.       Sweet potatoes/sweet potato casserole

4.       Cranberry sauce

5.       Potato Soup

6.       Mashed potatoes

7.       Scalloped potatoes

8.       Cornbread dressing

9.       Salad

10.   Bread

According to Yahoo!, the top searched pies this week include:

1.       Pumpkin pie recipe

2.       Sweet potato pie

3.       Apple pie

4.       Pecan pie recipe

5.       Lemon meringue pie

6.       Mud pie

7.       Peanut butter pie

8.       Cherry pie

9.       Key lime pie

10.   Cream pies

And, when it comes to cooking a feast for others, people are bound to have several questions, especially on a day like Thanksgiving when people oftentimes indulge in many different courses.

According to Yahoo!, the top turkey how-tos over the past two weeks include:

1.       How to cook a turkey?

2.       How long to cook a turkey?

3.       How to brine a turkey?

4.       How to smoke a turkey?

5.       How to deep-fry a turkey

6.       How to carve a turkey?

7.       How long can you keep a turkey frozen?

8.       How to season a turkey?

9.       How long to thaw a turkey?

10.   How to grill a turkey?

Additional Thanksgiving related questions this week on Yahoo!, include:

1.       How big of a turkey do I need?

2.       How much turkey per person?

3.       How much turkey for (10, 12, 20) people?

4.       What wine goes with turkey?

5.       What is the red thing on a turkey?

6.       How much does a turkey cost?

7.       Where to buy a turkey?

8.       Where was the turkey first domesticated?

9.       What restaurants are open on Thanksgiving?

10.   Where to order Thanksgiving dinner?

11.   Where to buy fried turkey

12.   Difference between sweet potatoes and yams?

Thanksgiving Activities

Outside of dinner with family and friends, many people attend parades, volunteer at food banks, run in 5k events and play flag football.  Yahoo! searches reveal what activities are top of mind for people this week.

·       Searches on Yahoo! this week for “Macy’s Thanksgiving Day Parade 2011” are up 866%, and of the searches, 19% come from kids 13 and under. Top states searching for “Macy’s Thanksgiving Day Parade 2011” this week on Yahoo! include: New York, New Jersey and Virginia.

·       “Turkey crafts for kids” searches on Yahoo! are up 478% and “kids Thanksgiving crafts” are up 248% this week.

·       Yahoo! searches for “disguise a turkey” this week are up 250%.

·       Searches for “Turkey Trot” are up 122% this week on Yahoo!.

·       Also spiking this week on Yahoo!: “Thanksgiving games,” “Thanksgiving jokes,” “Charlie Brown Thanksgiving,” “Volunteers of America.”

Post-Thanksgiving Day Fun: Shopping

It goes without saying that as families get ready for the feast, they are also turning to the Web to prepare for the biggest shopping day of the year.  Black Friday, the day after Thanksgiving, still reigns supreme for deal hunters online, with stores offering discounts as early as the night before.  Searches for “Black Friday” are 25 times higher than “Cyber Monday” – the day after the holiday weekend.  Savvy shoppers are looking for special discounts from Walmart, Target, Amazon, Best Buy and JCPenney.

Black Friday and Cyber Monday searches on Yahoo! Include:

·       Yahoo! searches for “Black Friday” are up 1,020%. Of the searches for “Black Friday” this month on Yahoo!, 25% are coming from women ages 30-44. People are also searching Yahoo! for information on “Why is it called Black      Friday?”

·       “Black Friday 2011 Walmart” searches on Yahoo! this month are up 31,752%, with 66% of the searches coming from women.  Top states searching for “Black Friday 2011 Walmart” this month on Yahoo! include: West Virginia, Kentucky, Arkansas, Mississippi, and Alabama.  Searches for “Target Black Friday Ad” are up 2,885% this month on Yahoo!, with 71% of searches coming from women. Top states searching for “Target Black Friday Ad” include: Texas, Illinois, Michigan, Ohio and Virginia.

·       Searches this week for “Cyber Monday” are up 179%.  Of the searches for “Cyber Monday” this week on Yahoo!, 58% are coming from women. Top states searching for “Cyber Monday” include: California, Virginia, Florida, New York, and Georgia.

According to Yahoo!, the top Black Friday searches this month (past 30 days) include:

•       Black Friday 2011 Walmart

•       Black Friday 2011 deals

•       Black Friday ads 2011

•       Amazon Black Friday 2011

•       Kmart Black Friday deals

•       Black Friday sales

•       Target Black Friday 2011

•       Lowes Black Friday 2011

•       Best Buy Black Friday 2011

•       JC Penney Black Friday 2011

According to Yahoo!, the top searched deals this month include:

1.           Black Friday 2011 deals

2.           Hotel deals

3.           Best laptop deals

4.           Living social deals

5.           Las Vegas deals

6.           Cell phone deals

7.           Cruise deals

8.           Travel deals

9.           Last minute deals

10.        Best HDTV deals

 

We’re pleased to announce that our new E-Commerce Site Search went live on Yahoo! Small Business recently.  E-Commerce, in general, represents a growth area with online retail sales growing at over 17%⁽¹⁾ while still accounting for less than 5% of the overall retail sales in the US. And Yahoo! Small Business represents a significant chunk of this E-Commerce industry with billions of dollars in sales through its merchant network of tens of thousands of online stores.

Yahoo! E-Commerce Site Search brings together many of the strengths in Y! Search – science, design and engineering, to provide a more relevant and engaging search experience. Using our new search, pilot stores have seen Search Conversion increase by as much as 40% and Search influenced orders increase by up to 50%.

Specifically, E-Commerce Site Search boasts these features:

• Powerful new ranking function based on 1) the novel cross-domain transfer learning, 2) past sales for merchants and 3) merchant inputs like promotions or paid listings
• Configurable search page so that merchants can create their own unique search experience – set fonts, colors, search refiners, number of results per page, grid view vs. list view, etc.
• “Add to cart” directly from the search page
• Sort results by relevance, pricing low to high and high to low
• Hosted on iframe so that merchants get the latest search experience with limited coding, yet have flexibility to control the experience outside the iframe
• Fully-automated and simple process for a partner to go live – all tracking codes generated automatically and no manual handholding necessary
• Scalable back-end that supports both Y! Shopping taxonomy and merchant’s own taxonomy
• Monetization through search ads as an option

Check out some stores that have our search implemented:

http://www.dcssportscards.com/nsearch.html?section=&query=football

http://www.zensah.com/nsearch.html?section=&query=compression+shirt

 

– Nagesh Pobbathi, Director, Search Product Management, Yahoo!

(1) In the second quarter of 2011 vs. the second quarter of 2010

 

Today, we are excited to present new Yahoo! Search experiences – just in time for the holidays! We are introducing rich, interactive results right on top of the search results page for recipes, shopping and entertainment searches. And as you plan your Thanksgiving and holiday meals, we are providing you with a new Recipe Search, a tab on the search results page or available at recipes.search.yahoo.com.

New Recipe results

Spend less time looking for new recipes and more time making your newfound creations. Browse through images of the best and highest rated recipes from top culinary sources on the web.

 

Just search on Yahoo! for a food item + recipes (for example: “apple recipes” or “artichoke recipes”) and a window will appear on top of the search results page with top popular choices from leading food sites. Scroll through the recipe ideas, share recipes with your Facebook friends and click the tabs for filtered results such as “quick recipes” for less than 30 minutes cook time.

Dietary restrictions?  You can filter by ingredients to spend less time searching and more time cooking.  Simply click on ‘Filter by Ingredient’ and select the ingredient you want to include or avoid.

 

Yahoo! Recipe Search Tab

If you want to narrow down the results of recipes, sort by preparation time, star rating, diet, meal type, occasion, or source, click on the ‘Recipes’ tab on the search results page for the new Recipes Search.

Sometimes you have 30 minutes to whip up a meal, other times you are looking for a great turkey recipe, or ideas on what to do with the leftovers. Or perhaps you may want side dish ideas for a school potluck, or holiday dessert ideas to impress your in-laws. With the new recipe search tab, you can easily find all of this and more.

Click the new Recipes search tab for a page full of ideas, with a left tab full of new filters for ingredients you want and don’t want, total cooking time, rating, diet (including choices such as low calorie, low carb, low sodium and low cholesterol), meal type, occasion and source.

 

New Shopping Results

Get started on your holiday shopping with a new, rich shopping window at the top of the search results page. Search for a product or category, like watches or cameras, and then easily compare products, find coupons and deals, and check out helpful buying guides.  No need to visit and compare multiple products across multiple sites –select up to five products and let us do the comparison for you.  Find key information, such as prices, specifications, and warranty information.

 

Similar to recipe search, you can also share products with your friends.  Login to your Facebook account, and instantly ask your friends what they think!

 

Updated Entertainment results

The new entertainment results on Yahoo! Search present you with immediate answers about your favorite movies, music artists, celebrities and news stories.  To read latest news, watch a popular video, or even see what people are saying in the Twittersphere, find it all in one convenient place within Yahoo Search.

 

With our new query experiences, you can browse through deep content and quickly scan the most important information, like cooking time or price.  No more searching on several sites and reading through endless content and results.  Find exactly what you’re looking for before you’ve even left the search results page.

Please check out the enhancements by doing a few searches on search.yahoo.com, and let us know what you think.

– Caroline Tsay and the Yahoo! Search Product Management team: Marc Davis, Paul Ko, Carrie Lin, Irene Lin, Libby Lin, Ray Louie, and Saniye Zainab.

 

November 13 marks the beginning of Hunger and Homelessness Awareness Week across the country, and not only are people going online to learn about the challenges Americans are facing in a post-recession economy, but as food prices skyrocket and employment opportunities remain minimal, many Americans are turning to the Internet to get more information on assistance programs.

Hunger at Home: For some Americans, they may be surprised to know that hunger is truly a crisis here in the United States. From parents selling their possessions to feed their family to debates on whether to pay the bills or feed their families, Americans across the country are literally starving. And, thus far this year, searches for “food banks” on Yahoo! are already over 10 times higher than the total number of searches in 2010. Of the searches for “food bank” this year (since August), 36% of searches are coming from kids under 18.

According to Yahoo!, the top states searching for food stamps this month include:

1.      Florida

2.      Georgia

3.      Texas

4.      Louisiana

5.      Illinois

6.      New Jersey

 

When it comes to taking action, women are leading the charge.

• More than 69% of the searches on Yahoo! for “food stamps” this month came from women.
• Of the searches for “food stamps” this month on Yahoo!, 65% came from men and women ages 25-54.

Did you know: Searches on Yahoo! this month for “food basics” are up 201%?

Back to Basics: The basics are about all that a person can afford on the $4 per day weekly food stamp allowance, so more and more people rely on food banks for supplemental nutrition.

According to Yahoo!, the top hunger related searches over the past three years include:

1.      Food Stamps

2.      Angel Food Ministries

3.      WIC

4.      US Food Service

5.      Meals on Wheels

6.      Free Food

7.      Child Hunger Ends Here

8.      Food Banks

9.      Hunger

10.  Kraft Fight Hunger Bowl

According to Yahoo!, the top food related searches this month include:

• “Check food stamp balance”
• “Food storage”
• “Hunger strike”
• “Second Harvest Food Bank”
• “Food Stamps application”
• “Food Stamps by state”

Want to learn more about how you can help prevent hunger and homelessness in your community and assist those in need? Check out the below resources for more information:

• NCH – National Hunger and Homelessness Awareness Week
• Meals On Wheels Association of America
• Feeding America
• Share Our Strength
• We Can End Hunger

 

It is with great pleasure I’d like to share that Yahoo! has completed the algorithmic transition to Bing in all global markets (except Korea), across desktop and mobile, for all Yahoo! and syndication traffic. This has been a huge effort spanning 20-plus months involving many people across Yahoo! and Microsoft. Only Korea, which involves a three-way integration between Yahoo, Microsoft and Daum, remains, and is expected to complete by the end of the year.

I often get asked what makes the algo transition effort so complex. Here are some of the interesting challenges we’ve had to deal with to provide some color to the effort:

• We had to cutover web, image and video search experiences from Yahoo!’s search technology backend to Bing’s algorithmic backend for 40-plus markets, across desktop and mobile devices.
• In addition to Yahoo’s owned and operated search experiences, we also had to cut over hundreds of our syndication partners in more than 50 markets, while ensuring a smooth transition for users of our wildly popular Yahoo! Search BOSS service.
• Cutting over to the Bing backend was not simply a matter of technical integration through the Bing API. We worked with Microsoft to ensure that Bing’s algorithmic quality in each of these markets was on par or better than Yahoo!’s quality. Wherever we found quality gaps, we worked collaboratively with our counterparts at Bing to provide data driven assessments of quality gaps to help us close the gaps quickly. Only when both teams had established that the quality bar in a market was met, did we green light the cutover.
• A very important design principle was to ensure availability of all key user experience elements of the Yahoo! search experience post-cutover. This meant that we had to perform a comprehensive analysis of product features per market, assess which of those would require support from the Bing platform, and which features Yahoo! would have to continue to develop and invest in.
• Creating a migration path to Bing Webmaster tools for users of Yahoo! Site Explorer, while continuing to support Site Explorer for international users during the transition period proved challenging.
• We had to confirm Bing could handle Yahoo’s capacity across multiple global datacenters, including new ones that were brought online to serve the needs of the Search Alliance. The fact that all the cutovers went remarkably smoothly and were essentially non-events from an operational perspective is a testament to the thorough job both teams did.
• For all our major markets, we ran comprehensive bucket tests to compare the Yahoo! search experience going against the Yahoo! and Bing backends. We monitored key user experience metrics to ensure that the product experience post cutover would be on par or better for our customers.
• We had to put in place support and customer care processes that ensured user concerns and content issues were handled appropriately between our companies, working through policy differences to ensure the right outcome for all stakeholders.

For those of us who have been deeply involved in the algo transition, this has easily been one of the best learning experiences of our professional lives. All the late nights, war room huddles, SeaTac trips and time away from families, all of the technical deep dives, business negotiations, ‘pausing & unpausing’ ;-), have all been worth it. I am extraordinarily privileged to have worked with an exceptional group of people, both within Yahoo! and Microsoft — you all know who you are. Thank you so much for your dedication and commitment to delivering the best possible search experience for our users.

– Kartik Ramakrishnan, VP of Search Engineering, Yahoo!

With “Halloween costume idea” searches up 351% this monthon Yahoo!, everyone from grandma to the family dog are getting prepared to trick-or-treat this Halloween. From Pam Am Stewardesses to Charlie Sheen, Halloween searches range from traditional to pop culture driven, and one thing that is certain is #winning the Halloween race means finding a costume that hits home with you. Yahoo! searches reveal what’s piquing the interest of Americans this Halloween season.

Top Searched Adult Costumes on Yahoo!

1.     Star Wars

2.     Vampire

3.     Pan Am Costume

4.     Superheroes

5.     Catwoman

6.     Eighties

7.     Indian

8.     Wizard of Oz

Fear Factor: Real Life

From Casey Anthony and Amanda Knox trials to Jeffrey Dahmer and Charles Manson, real life is oftentimes scarier than the fictional one portrayed on television and in the movies.  And whether we agree with it or not, real life is oftentimes the catalyst for controversial Halloweencostumes.

This year’s most controversially searched costumes on Yahoo!, include:

1.     Charlie Sheen

2.     Casey & Caylee Anthony

3.     Amanda Knox/Jessica Rabbit

4.     Osama Bin Laden

5.     Chaz Bono

What’s scarier than reality TV? Justin Bieber & Lady Gaga!

For many Americans neither reality TV nor Lady Gaga are all that frightening, but when it comes to Halloween, Bieber Fever, Gaga and the “Jersey Shore” kids all reigned supreme when it came to costumes and masks in 2010.

Top Searched Celebrity Costumes (this month):

1.     Lady Gaga

2.     Nicki Minaj

3.     Katy Perry

4.     Justin Bieber

5.     Snooki

6.     Dog the Bounty Hunter

7.     Taylor Swift

8.     Charlie Sheen

Top Searched Movie-Themed Costumes (this month):

1.     Ghostbusters

2.     Nightmare Before Christmas

3.     Edward Scissor Hands

4.     Rocky Horror Picture Show

5.     Beetlejuice

After Hours: Adult Halloween Parties

Alluring vampires, pirates, devils, and witches may dominate the adult-Halloween party scene; however crime fighting Wonder Woman, a blue favorite, and the beautifulpeacock also are favorites in the “sexy” category.

Some of the Top Searched “Sexy” Costumes:

1.     Sexy Superhero

2.     Sexy Smurf

3.     Sexy Men’s Cop

4.     Sexy Peacock

5.     Sexy Couples costumes

Childhood Flashbacks: Retro Halloween. When it comes to television and movies, many Trick-or-Treaters are channeling their childhood and flashing back to their favorite 1980’s memory.  Jem and the Holograms, Rainbow Brite, Scooby Doo, Strawberry Shortcake, and Top Gun searches are all buzzing this month on Yahoo!.

Baby Love. Babies are innocent and sweet, and most parents tend to make sure the costumes are a match for that innocence, and animal and flower costumes are usual favorites. Searches for “baby costumes” are up more than 3,700% this month. The 2011 trends? Angry Bird baby costume, cookie monster and Disney’s “Up”.

Top Searched Baby Halloween Costumes

1.     Angry Bird

2.     Cookie Monster

3.     Butterfly

4.     Dinosaur

5.     Pumpkin

Top Searched Toddler Halloween Costumes

1.     Pirate

2.     Stay Puff Marshmallow

3.     Disney’s “Up”

4.     Elephant

5.     Brother/Sister costume ideas for toddlers

Top Searched Kids Halloween Costumes:

1.     Lava Girl

2.     Disney (Mickey, Minnie)

3.     Harry Potter

4.     Michael Jackson

5.     Nerd

DIY Scary. Are the best costumes homemade costumes? Yahoo! searches for “homemade Halloween costume” are spiking 658% this month. Most likely, it’s not about the costume, but the fun with family and friends that goes into making the costume. Whether it’s a costume, caramel apples or pumpkin carving, Halloween is a time when DIY holiday projects start capturing the attention of people across the country.

Top Searched DIY Searches:

1.     Halloween crafts

2.     Easy to make Halloween costumes

3.     How to make a mask?

4.     Haunted house ideas

5.     Create a haunted room

Top searched Halloween candy and recipes

Trick-or-Treat? Most people forget that it’s a question and without a treat, you may get a trick – after all, Halloween is all about the TREATS, right?!? From M&Ms and Candy Corn to Circus Peanuts and NECCO Wafers, Yahoo! searches reveal what trick-or-treaters might be seeing in their candy bags this Halloween:

According to Yahoo!, the Top Searched Halloween Candy (this month):

1.    M&Ms

2.    Candy Corn

3.    Chewy Caramels

4.    Skittles

5.    Butterfinger

6.    Lollipops

7.    Twix

8.    Gummi Bears/Worms

9.    Snickers

10. Jelly Belly

11. Hershey Bars

12. Rock Candy

13. Bubble Gum

14. Hershey Kisses

15. Licorice

According to Yahoo!, the Top Searched Gluten-Free Candy (this month):

1.    M&Ms (except pretzel)

2.    Butterfinger

3.    Snickers

4.    Jelly Belly

5.    Hershey’s Bars (plain)

6.    Hershey’s Kisses

7.    NECCO Wafers

8.    Baby Ruth

9.    Bit-o-Honey

10. Circus Peanuts

What’s Cooking: From costumes to haunted houses, at the heart of Halloween is creativity and imagination, and that doesn’t stop in the kitchen.

Top Halloween Recipes Searches on Yahoo!:

1.    Halloween Recipes for Kids

2.    Halloween Cupcake Recipes

3.    Brain Jell-O Mold

4.    Toasted Pumpkin Seeds

5.    Pumpkin cookies

A Few Quirky Food Trends on Yahoo!:

·      Pumpkin Margaritas & Martinis

·      Candy Corn Marshmallows

·      Halloween Rice Crispie Treats

·      Bat cookies

What does “Think Pink” mean to you? For many Americans, it means a chance to understand, advocate and educate about breast cancer. National Breast Cancer Awareness Month (October) has increased recognition for breast cancer, and although breast cancer diagnosis rates have jumped 30% since 1990, thanks to improved treatment and early detection, fatalities have declined.

“How much has National Breast Cancer Awareness Month increased awareness?”

On Yahoo!, searches for “breast cancer” double in October compared to other months of the year.  Searches for “breast cancer awareness” this month on Yahoo! are up 552%.

Vigilance hasn’t wavered – the number of breast cancer searches in 2010 on Yahoo! were 28% higher than 2009, and in the past 30 days, searches include:

• Searches for “breast cancer ribbon” on Yahoo! are up 418%.
• Yahoo! searches for “breast cancer” are up 31%, thus far.
• Breast cancer searches happen year round, but as October approaches, searches about breast cancer events, products and National Breast Cancer Awareness month itself comprise 12% of all breast-cancer related searches.
• “Breast cancer symptoms” and “signs of breast cancer” are among the leading searches for breast cancer. People also look into cancer types, including “metastic breast cancer,” “stage 4 breast cancer,” “inflammatory breast cancer,” “lobular breast cancer,” “HER2 breast cancer.”

Does awareness translate into prevention?

In 2009, “mammogram” searches on Yahoo! spiked 49% in October.  In November 2009, the month following National Breast Cancer Awareness Month, those searches spiked 344%.

Did You Know? Women don’t have to carry the burden of understanding this disease alone: a third of “breast cancer” searches come from men.

• Men comprised 33% of “breast cancer” searches in October 2010 — up 3% from 2009, and more than 25% of an increase over October 2008. On a separate note, people also look for “symptoms of breast cancer in men.”

Since cancer doesn’t discriminate or take into consideration everyday lives outside of doctor’s offices, men, women and children turn to the Internet with their breast cancer related questions.

According to Yahoo!, some of the top searched breast cancer relates questions include:

• What are the early signs of breast cancer?
• What is breast cancer?
• What are the symptoms of breast cancer?
• Is there a breast cancer vaccine?
• When is breast cancer awareness month?
• What are the survival rates for breast cancer?
• What causes breast cancer?
• What is the most aggressive form of breast cancer?
• How can breast cancer be prevented?
• Can you get breast cancer in your 20s?

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What is Yahoo! Search Data?

People power: We sift through billions of Yahoo! searches to uncover trends, burning questions, popular personalities and hot ideas. Yahoo! has been extremely successful in sifting through searches for trend-spotting, historical insight, forecasting projections, and big-picture analysis.

Follow Yahoo! Search on Twitter: @YahooSearch and @YahooSearchData

Yahoo! Search’s Ethan Batraski just posted his opinion piece on Yodel (Yahoo!’s corporate blog) on “Yahoo! Search is ready to fight.” His post is the second in a Yodel blog series called “In My Own Words.” (Paul Cushman penned the first article in the series, which posted last week, Why Yahoo! is a player in Mobile.)

Here is how it starts:

Amidst never-ending stories about “Yahoo! exiting the Search game,” or “…stopping innovation in Search,” I feel compelled to share why Yahoo! Search has always been and remains committed to changing the face of search – with adrenaline pumping and arms swinging.

As the lead of a skunkworks-esque group that focuses on radical new experiences beyond traditional search, I can tell you that Yahoo! is in the most exciting phase of its entire 16-year history. My view is that it’s fight, not flight, for the company and there has never been a time where so many people have wanted to fight like today. Yahoo! Search has some product experiences that are so radically different, you’ll sit back in your seat thinking, “what the &$%# just happened?”

For the full article, view his post on Yodel.