Yahoo! Search Blog

Over at the Yahoo! Advertising Blog, Yahoo!’s Rich Ads in Search has scored a win with Electronic Arts Inc. (EA)’s buzzy new release, “Battlefield: Bad Company 2.” The search marketing campaign with images and videos  resulted in an overall click-through rate of nearly 19 percent for branded terms, over five times of its traditional search [...]

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We’ve started testing organic (also referred to as algorithmic) and paid search listings from Microsoft for up to 25 percent of Yahoo! Search traffic in the U.S.  The primary change for these tests is that the listings are coming from Microsoft. However, the overall page should look the same as the Yahoo! Search you’re used [...]

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Every day thousands of developers drive Yahoo! Search BOSS traffic, serving millions of queries a day. Many of these developers have requested the ability to access Yahoo! Sponsored Search ads to monetize their BOSS innovations. Starting today, in partnership with Domain Development Corp (DDC), our first approved Yahoo! Search BOSS syndication partner, developers can get [...]

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