Advertising/Sponsored Search Blog Posts

Ahoy, Yahoo! Search Blog readers!

An update from the search marketing side of the house. Today, the newYahoo! Sponsored Search advertising platform, which has carried the code name "Panama," is available to all U.S. marketers who open new accounts with us.

To apply, go to Yahoo! Sponsored Search.

Sponsored search has long been one of the most effective ways to advertise online. But in case you're not sure what it is, what we're talking about a form of search engine marketing that lets you create ads that run alongside search results on Yahoo!, and on other sites in the Yahoo! distribution network. Like so:

In other words, Yahoo! Sponsored Search helps you get your site, your business and your products noticed by consumers who are looking for them.

For the full story, go to the Yahoo! Search Marketing Blog.

Michael Mattis
Blog Editor, Yahoo!

As you may remember, back in October, Yahoo! Search Marketing eliminated the minimum spending requirement for US advertisers' sponsored search campaigns. Now we've taken one more step to making advertising with Yahoo! easier and more convenient - we lowered the minimum deposit from $30 to $5 for US advertisers.

That means now is a great time to get started with Yahoo! Sponsored Search and join a growing network of more than 100,000 advertisers. You can start with a deposit of as little as $5 and use it to pay for the click-through charges for your campaigns. After your initial deposit, you spend as much or as little as you like each month based on the keywords you select and how much you bid for each one. Through Yahoo! Search Marketing, advertisers can reach over 80% of users online for as little as 10 cents per click. And of course, with Yahoo! an advertiser pays only when a user clicks.

That�s it for now - please leave us a comment if you�d like further information or have any feedback for us.

Thanks!

John Slade
Sr. Director, Global Product Management, Yahoo! Search Marketing

If you ever thought about initiating a sponsored search campaign with Yahoo!
Search Marketing, but were somewhat hesitant to start one because of required minimum spends, worry no more.

We've eliminated the $20 monthly minimum spending requirement for Sponsored Search. Previously, all Sponsored Search advertisers were required to spend at least $20 a month in click-through charges. Now, whether you are considering becoming an advertiser or are currently an advertiser, you can choose to spend as much or as little as you like, with no minimum to meet.

We appreciate your business and hope this change makes advertising with us even easier. As always, we value your feedback, so if you have any questions please contact us using the support request form within your account.

John Slade
Sr. Director, Global Product Management, Yahoo! Search Marketing