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Top Trends in Search in 2007
The sun is quickly setting on 2007, but before we toast the New Year, we here on the Yahoo! Search and Buzz teams have traditionally taken a look back at the year's top trends in search. Billions of search queries from millions of users have always provided a fascinating window into the global cultural climate. This year is no different, but to keep things interesting, we decided to take a slightly different approach to looking at search trends in 2007. Instead of doing a top overall searches list, which is often stacked with celebrity meltdown-related searches, our engineers mined the search data to see if they could identify some more interesting trends that might tell us a bit more about how people are using search and more importantly, what it says about society overall in 2007. They identified seven categories that bubbled up to the surface, many of which were unique to this year. Also new for 2007 are two Top 10 lists using different sources of search data, del.icio.us and Yahoo! Kids. For those who might miss the celeb-centric list, don't fret, it's still one of our Top 10s.
Two of the seven trends - the environment and product recalls - were particularly unique to 2007. While the green movement is certainly not new (in fact the first Earth Day was 37 years ago), 2007 marks the urgency of environmental change among the public. And perhaps what's even more interesting is that a number of the search terms on the Top 10 list - such as recycling, freecycle, hybrid cars and solar energy - reveal that searchers are looking for ways to take action and do something to contribute to the cause, whether big or small.
It will come as no surprise that when it comes to product recalls affecting children or pets, consumers don't mess around. Whether it was looking for official government reports from the CPSC, FDA, or AVMA or getting the actual manufacturer's recall list with product names and pictures, the Top 10 recall list reveals that consumers clearly view search as the go to tool for getting actionable information. And, we also noticed that the public really is interested in the details. Searches on topics like wheat gluten and E. coli spiked as these topics were linked to various recalls this year. I'm guessing most people hadn't heard or thought about E. coli since high school biology.
To get a peek at what was on the minds of the influential crowd on the Web, we decided to look into the top 10 del.icio.us searches. Not surprisingly, many of the top search terms, such as design, web 2.0 and Ubuntu, were tech-focused. But searchers also relied on del.icio.us to help them find favorite sites for their personal passions, whether it be gaming, music, travel or photography. What's interesting about del.icio.us as a search engine is the way in which users use it. Often, generic categories are used as queries to bring up the most popular URLs for that term. But then users start to navigate the del.icio.us corpus by clicking on tags that are interesting to them. For example, "mac" was in the top 10. Not surprising given the del.icio.us audience and some of the press Apple's gotten from its new iMacs and Leopard operating system. A search on mac in del.icio.us brings up a wealth of useful sites and tags that can help users find sites focused on osx, shortcuts, tutorials, webdesign, and even rumors.
Looking back, it's clear that search continues to weave its way into our lives. We rely on it for everything from the most personal interests (our family's safety) to the most global of causes (the environment). We turn to search to stay connected to our world, whether it's the latest gadget or game, breaking world news or water cooler gossip. Search is clearly a resource of first resort.
We'll continue to look into the trends in search in 2007, so check back here for the latest. Our friends at Yodel Anecdotal also posted on Top Trends in 2007 today - check out what they have to say.
Graham Mudd, Yahoo! Search


Comments
Ok, it's working.
Thanks
Posted by: Radyo | December 3, 2007 10:41 AM
It would still be nice to nkow the top terms of all time - (unfiltered)
we have no way of knowing at what position those on the trends, come at out of all searches
What are absolute top 100 search terms on Yahoo for the year???
Posted by: Search◊ Engines Web | December 3, 2007 12:51 PM
Very intersting.
It seems to me digital Gadgets are more pupular.
Posted by: 海外SEOブãƒã‚° | December 3, 2007 01:04 PM
It would be very interesting to see a some sort of 5 year top 100 keywords trend.
Also, are the results from Yahoo.com or all other Yahoo sites?
Posted by: Legal online pharmacy Zip Drugs | December 4, 2007 07:41 AM
I love these lists! Keep making them, and clearly, the more specific you make the categories, the more fun it is to read
Posted by: internett markedsføring | December 6, 2007 02:52 AM
Great list, thanks for sharing this information!
Posted by: Tay - Super Blogging | December 8, 2007 06:21 PM
You have a raw-data treasure about the way mankind uses its brain... And waste it on celebrity lists? Come on, guys, join efforts with anthropologists and social psychologists to dig the precious gems you have on your hands!
Posted by: Alexis Kauffmann - Galeria de Arte Géssica Hellmann | December 12, 2007 07:55 PM
I think the environment and product recalls is a most unique trend in 2007.
I hope 2008 will more unique year!
Posted by: mom | December 14, 2007 12:13 AM
Its quite interesting to see not only people involved but also marketing companies and more than just bloggers. It's great.
Posted by: Extender Man | December 20, 2007 07:03 PM
i think that Yahoo! must work for local searching for all country.
Posted by: serhado | January 10, 2008 07:29 AM
A very informative article.........great information for webmasters
Posted by: Vectorpedia | January 10, 2008 07:30 AM
I think the amount of interst in the environment is just going to go up and up.
Posted by: Bangkok Apartment | January 29, 2008 06:55 AM
Really interesting information. Thanks.
Wishing you all an exSEOllent 2008
Posted by: Goran Giertz - Website Marketing | February 3, 2008 06:34 AM
Great list, thanks for sharing this information!!!
Posted by: ilanlar | February 9, 2008 05:24 AM
Very intersting.
It seems to me digital Gadgets are more pupular.
Posted by: aşk şiirleri | February 24, 2008 02:43 PM
I much appreciated the article by Vera Chan
and all the useful information in this page.
These are really useful information.
Thanks for sharing
Posted by: Robert | April 1, 2008 01:41 AM
Very intersting.
It seems to me digital Gadgets are more pupular.
Posted by: you tube | April 7, 2008 12:28 PM
Its quite interesting to see not only people involved but also marketing companies and more than just bloggers. It's great.
Posted by: güzel sözler | April 7, 2008 12:29 PM
thank your for the list..
Posted by: Türkisch Chat | April 18, 2008 09:18 AM
Very nice article. Thanks...
Keep up the good work.
Posted by: University Florida Club | May 17, 2008 04:10 PM
Awesome list, thanks for this useful info :)
Posted by: Richard | May 31, 2008 07:43 AM
I'm an avid follower of Y! top trends. Look forward to update on here.
Posted by: Wii - Nintendo Wii - Wii UK | June 9, 2008 06:16 AM
Thanks for posting. Great post
Posted by: oyunu | June 10, 2008 01:15 AM