Just before the start of 2007, I conducted a 3 week long test with the goal being to find a new default search engine besides Google. I did, and Yahoo ended up being the winner. I won't link drop here, but you can search SEO Scoop for "Default search engine quest ends" to find the last post in the series. I've been happy with my choice ever since. Thanks, Yahoo!

I still use Google for a lot of searches, but in the past two months have been comparing results a lot between the two based on personal experience with G penalizing sites that comply 100% with their guidelines.

Yahoo often has better results and less spam, possibly because it takes slightly longer to get into the Y index properly.

If only Y would get rid of paid for inclusion and mark sponsored results clearer (as well as internal links to own products), it would gain a lot of lost goodwill (especially as G is now starting to make similar mistakes-it only takes a few in a row to change the mindset of a lot of people!).

Keep up the progress!

I have a very simple test for search engines. I type in my name and see what comes up. I'm not a very popular search term, obviously, so it's the equivalent of doing a search on an obscure topic, except I already know what I'm looking for. Yahoo returns a third as many results as Google and includes some outdated websites. I love using Yahoo's various properties, but I do not like using its search engine. What I liked most about Yahoo! was its directory. Why can't the directory be a focus? As I see it, the directory is what sets Yahoo apart from Google and Live.

The likelihood is VERY STRONG that anyone reading the Yahoo! blog has used the Yahoo search engine.

And certainly anyone reading a major SEO blog has used Yahoo.

What is interesting is that Yahoo's SERPs are developing their own uniqueness and does not appear to be a desperate attempt to mimic Google.

So now advanced searchers may be using them both to maximize the possibility of getting the most overall relevant results.

I guess I differ from others, because in all my attempts to utilize Yahoo as a default search engine has proven fruitless.

When I utilize a search engine I want information as quick and easy as possible. With the front page of Yahoo, I feel overwhelmed. For me it's a magazine and not a search utility. Sure, I can customize Yahoo - as I do Google, but the customization features seem just as overwhelming. The constant loss of login information is annoying. Whereas Google makes it simple, and retains this information.

I don't have a lot of time to spend reading articles on information I don't need, so I bypass Yahoo and MSN for the simplicity of Google. Yes, I do know of Yahoo's search only page, but I would still need to locate the link or bookmark it - I don't bookmark - I just point, click or type.

It is nice to see the redundancies in listings no longer exist in Yahoo, but my first impression remains, that it is a magazine and therefore I do not take it seriously as a search engine. I look at it more as a social avenue.

I do not expect Yahoo to live up to my expectations. I am pretty sure, that it is difficult to please everyone. As an advanced internet user, I'm a bit more of a challenge when it comes to taking my searches away from Google.

In addition, the rankings have absolutely no bearing on the page history. It is much easier for a new website to become number one through manipulation via links. I find this very silly, it should not be a constant battle to retain rankings through honest work, only to have it taken away by some new kid who has more money.

I do not think I will utilize Yahoo more than is necessary. Perhaps if it wasn't so overwhelming for me, I may give it another chance. But frustrations of search only drives me insane and further away from it.

One thing I'd really like to point out to Yahoo - is the lack of personal service since it's inception. I read articles on Yahoo often, but it fails to combat my greatest dislike for it. That is, the lack of customer service. Over the years, it's been a battle with employees at Yahoo - in fact, it is more difficult to speak openly to Yahoo employees at any Real Life Event, whereas Google extends open arms and speaks to me or anyone for that matter, on issues that matter. Yahoo does not, employees seem so hushed about things that it forms a barrier of mistrust, and in most cases respond with "I don't Know".

The simple fact that I can email Google and get good advice on what needs to be done to correct any issues with my websites makes my life less frustrating. With Yahoo, it requires that I be Danny Sullivan or manage to gain the contact information of some head hauncho over there to make things happen. Make things work in-house before you push for support outside, Yahoo would do great things by simply working inside out.

I've been using Yahoo more and more often for personal search as well as focusing my efforts there with business.

I've been looking at Yahoo pretty closely over the past six months and like what I see.

Hi! Your web site is helpful. Many thanks. Best regards!

Yahooblog is a great place to discuss new scenarios and progress about yahoo. I need to know the latest researches on Yahoo.

Hi! Your web site is helpful. Many thanks. Best regards!