Since we first announced Media RSS back in December, we've been hard at work with the rss-media community (now over 250 members strong!) to hammer out a release version of the standard. Thanks to a lot of overall participation, we now have Media RSS 1.0 completed and published. A very sincere thanks to everyone in the rss-media group who made this milestone possible!

Media RSS support outside of Yahoo! has also begun to take root, with support for Media RSS already present in online RSS tools like FeedBurner's SmartCast feature, Blogdigger, and the Windows version of the FireANT video aggregator, in addition to content sites publishing Media RSS feeds such as Fotothing and blogs like solitude.dk. Of course, we're already supporting Media RSS in our Web Services XML API for Video Search.

As I mentioned in my last blog post on Video Search, one of the big drivers for online video hosting are sites like Ourmedia. I'm glad to have a chance today to introduce Marc Canter from Ourmedia to the Yahoo! Search Blog, and to talk more about about the future of online video.

I'll let Marc take it from here. I'm looking forward to see what applications people come up with for Media RSS!

Andy Volk
Product Manager, Yahoo! Video Search