While stars frolic in the snow of Sundance, I sit here in Sunnyvale and track the buzz filtering down from the mountains. The beloved film fest is always a search favorite, and this year is no exception. Searches on "Sundance" are up 97% and searches on "Sundance Film Festival" are up 123% as producers and studios perform their annual mating dance in celeb-packed Park City. Top affinity searches for Sundance over the past week include:

• Park City
• Robert Redford
• Variety
• Screenplays
• BAFTA

As far as the films unspooling in Utah, a few have made an impression in search. Of the movies that have screened, a handful have popped up in searches including Happy Endings, Inside Deep Throat, Strangers With Candy, and The Jacket.

The celebs canoodling in the frosty climes are also grabbing a decent share of buzz. Every day, we've been tracking the stars of Sundance by looking at the actors appearing in the flicks making their debut at the film fest. So while you won't see Paris on our list of top Sundance celebs, it does tilt toward the beautiful females starring in the indies that drive the festival:

1. Carmen Electra
2. Keira Knightley
3. Sandra Bullock
4. Liv Tyler
5. Keanu Reeves

Keep checking the Buzz Log every day for more dispatches from the world of pop-culture and search.

If you happened to be in Park City, you may have seen many of the celebs sporting the coveted Yahoo! Search "search me" shirts, printed onsite at Cafe Yahoo!. Overheard at a table at the Cafe earlier this week: Molly Sims entourage trying to come up with ways to boost Molly's 198k search results to 200k. Vanity searching is alive and well among the Hollywood crowd. :)

Check out the results:

Erik Gunther
Yahoo! Buzz Index Editor