Yahoo! Search Data Predicts ‘War Horse’ to Win Best Picture Academy Award

Yahoo!’s Search Data and Movie Expert Reveal Which Oscar Nominees Are Movie-goers’ Favorites and the Academy’s Favorites

The Academy Awards are upon us and Yahoo! has collected data for the most popular nominee-related searches executed from January 1st to February 5th, 2012. Kicking off the data with Best Picture, ‘War Horse’ was the top searched Best Picture nominee on Yahoo!, with 80% more searches than the #2 ranked best film contender, ‘The Artist.’ It also got three times the number of searches than ‘The Tree of Life,’ ‘Hugo and Midnight in Paris’ combined. ‘War Horse’ received 17 times more searches than ‘The Tree of Life,’ the least searched-for flick.

According to Yahoo!, the top searched Best Picture nominees are:

1. War Horse
2. The Artist
3. Extremely Loud & Incredibly Close
4. The Help
5. The Descendants
6. Moneyball
7. Midnight in Paris
8. Hugo
9. The Tree of Life

“‘War Horse’ seems to be the fan favorite, but this is a competitive category,” said Thelma Adams, contributing editor for Yahoo! Movies. “‘Hugo’ has broad appeal, but at the end of the night I think ‘The Artist’ has the best shot this year. ‘The Help’ is also a frontrunner, but it is showing a little bit of weakness as it was not nominated for Best Adapted Screenplay.”

Many won’t be surprised at these findings: Brad Pitt is the top searched Best Actor in a Leading Role on Yahoo! followed by George Clooney. It’s not all American heartthrobs this year though. French actor, Jean Dujardin from ‘The Artist’ and Mexican actor, Demian Bechir from ‘A Better Life’ are also in the running.

According to Yahoo!, the top searched Actor in a Leading Role nominees are:

1. Brad Pitt
2. George Clooney
3. Jean Dujardin
4. Gary Oldman
5. Demian Bichir

“Brad Pitt is winning when it comes to searches, but I don’t think ‘Moneyball’ is going to win him the Oscar this year,” says Adams. “Clooney, on the other hand, wants it and I think he will get it. And, if I just went for performances, I’d vote for Gary Oldman, who is such a complete chameleon.”

The youngsters are ruling Yahoo! searches this year when it comes to Best Actress in a Leading Role. Dark vixen, Rooney Mara from ‘The Girl with the Dragon Tattoo’ beat out Michelle Williams’ turn as classic beauty, Marilyn Monroe in ‘My Week with Marilyn’ when it comes to Yahoo! searches, and Mara scored three times the number of searches on Yahoo! compared to her fellow nominee, Glenn Close.

According to Yahoo!, the top searched nominees for an Actress in a Leading Role:

1. Rooney Mara
2. Michelle Williams
3. Viola Davis
4. Meryl Streep
5. Glenn Close

“This will be a close call, and not for Mara, my vote is Viola Davis, just barely edging out Meryl Streep.”

Comics rule when it comes to Yahoo! searches in the Best Supporting Actor/Actress category. Jonah Hill came in at #1 on Yahoo! for most searched Best Actor in a Supporting Role nominees and Melissa McCarthy represented the #1 searched spot on Yahoo! for Best Actress in a Supporting Role.

And, if drama does rule the awards show, one of the leading ladies from ‘The Help’ may take home the coveted statue? Octavia Spencer has almost 3 times the number of searches on Yahoo! compared to her co-star and fellow nominee, Jessica Chastain.

According to Yahoo!, the top searched nominees for an Actor in a Supporting Role:

1. Jonah Hill
2. Christopher Plummer
3. Kenneth Branagh
4. Nick Nolte
5. Max von Sydow

According to Yahoo!, the top searched nominees for an Actress in a Supporting Role:

1. Melissa McCarthy
2. Octavia Spencer
3. Jessica Chastain
4. Berenice Bejo
5. Janet McTeer

“In this case, I happen to agree with the public interest,” says Adams. “No one else has a chance against Octavia Spencer in ‘The Help.’ It’s a lock.”

When it comes to directors there’s no beating the old favorites. Woody Allen is the #1 most searched directing nominee on Yahoo! for ‘Midnight in Paris’ followed by Martin Scorsese for ‘Hugo’ and ‘The Descendants’ director, Alexander Payne. Amazingly since January 1st, Woody Allen has received over 50 times the number of searches on Yahoo! compared to his fellow nominee, ‘Tree of Life’ director Terrence Malick.

More fun data from Yahoo! Search:

Must Love Dogs: Since he charmed the masses at The Golden Globes last month, ‘The Artist’s’ canine actor Uggie has had a massive popularity spike in search on Yahoo!. In the last three weeks, he alone has logged half as many searches on Yahoo! as the film itself.

The Inspiration: Billy Bean searches on Yahoo! jumped 623% the week of ‘Moneyball’s’ release. The week of ‘My Week with Marilyn’s’ release, searches on Yahoo! for Marilyn Monroe jumped 31%.

Looking Back: Bjork’s legendary swan dress from The 2001 Academy Awards is the most memorable Oscar fashion item in search on Yahoo!.


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