“Panama” platform available to new advertisers in the U.S.

Ahoy, Yahoo! Search Blog readers!

An update from the search marketing side of the house. Today, the newYahoo! Sponsored Search advertising platform, which has carried the code name “Panama,” is available to all U.S. marketers who open new accounts with us.

To apply, go to Yahoo! Sponsored Search.

Sponsored search has long been one of the most effective ways to advertise online. But in case you’re not sure what it is, what we’re talking about a form of search engine marketing that lets you create ads that run alongside search results on Yahoo!, and on other sites in the Yahoo! distribution network. Like so:


In other words, Yahoo! Sponsored Search helps you get your site, your business and your products noticed by consumers who are looking for them.

For the full story, go to the Yahoo! Search Marketing Blog.

Michael Mattis
Blog Editor, Yahoo!

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Comment by vps hosting
2006-12-13 05:23:01

Well, indeed the U.S. market has been variant during the recent years, yahoo has even taken steps to enhance their searches. Well, i am regularly updating my listing in Yahoo.I am soon planning to purchase Sponsored listing for my hosting companies mainly for dedicated and vps hosting keywords.Seeking guidance ofcourse.

Comment by John K
2007-01-12 09:52:10

What is Panama gonna be called after it’s released?

I think Yahoo! Search Marketing Solutions and Yahoo! Sposored Search are too verbose.

So I started a contest on my blog to help come up with some better names.


Comment by disgruntled
2007-01-25 08:50:21

After touting Panama as the answer to their problems in search marketing and basing the future of the company on it, Yahoo has chosen to release one of the biggest crimes against humanity with panama. The new system works perfectly, I’m sure, for anyone with 8 or less keywords, but as soon as you start “upgrading” a large account things are a debacle. This is an example of software released without enough testing and no assistance on yahoo’s part. How can you create a platform that is supposed to drive the majority of your company’s revenue and not cater to the large advertisers? All they have done is drive an even higher percentage of advertisers budgets to Google and frustrated their largest advertisers. For shame Yahoo.


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