Yahoo! Search Scientists Break New Ground on Search Results

Understanding a person’s intent when searching on the web is critical to the quality of search results offered and at Yahoo! Search, the science team is constantly working to refine our technology and provide people with more relevant answers, not links, to their search query. Recently, Yahoo! Search scientists built a new search platform from […]

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March Madness on Yahoo! Search

Searches this week on Yahoo! for “March Madness brackets” are up 320% and searches for “March Madness” are up 200%. When tracking your favorite team and keeping up with your tournament bracket, you can turn to Yahoo! for your search needs. More than a thousand NCAA March Madness related searches will trigger a module on […]

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How Yahoo! Search uses mobile to deliver “Answers, Not Links”

To say that mobile is the direction users are going in is an understatement. According to Bernstein Research, mobile queries will eclipse PC query volume in 2015. Earlier this week at SMX West, I presented how Yahoo! Search is using mobile landing pages to deliver on its vision of “Answers, Not Links” and provide a […]

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