Yahoo! Search Trends: Online Searches Show Odds Are Forever In Favor of The Hunger Games

Twilight’s on its final run. Harry Potter has flown out of the theaters. What’s next?  The Hunger Games. And, people are scouring Yahoo! for anything they can find out about the upcoming movie.

Did you know?: Of the total searches on Yahoo! this year (past 365) for The Hunger Games, Twilight Breaking Dawn: Part I, and Harry Potter and the Deathly Hallows, Part II, The Hunger Games has gotten 42% of the total number of searches.

People often say, “the book was better than the movie,” and that may be one of the reasons that searches on Yahoo! this month for the Hunger Games books are over 5 times higher than searches for the movie tickets.

  • Yahoo! searches for the second book in the trilogy, Catching Fire, are spiking this month; however searches for the third book, Mockingjay, are gaining almost twice the online buzz.
  • In the last month searches on Yahoo! for author, Suzanne Collins have spiked 58%, however they are still 45% lower than searches for Twilight author, Stephenie Meyer.

The Hunger Games vs. Vampires & Wizards: Curious if The Hunger Games will surpass the excitement associated with Twilight and Harry Potter?  We decided to compare the online buzz around The Hunger Games to the latest Twilight and Harry Potter movies, looking specifically at the 30 days before the release of each film, and the results may surprise you.

According to Yahoo!, the top searched Hunger Games Actors this month are:

  1. Elizabeth Banks
  2. Jennifer Lawrence
  3. Woody Harrelson
  4. Josh Hutcherson
  5. Liam Hemsworth
  6. Lenny Kravitz
  7. Willow Shields
  8. Isabelle Fuhrman
  9. Leven Rambin
  10. Wes Bentley

Fan Craze: From fashion trends to movie questions, Hunger Games fans are turning to Yahoo! to make sure the “odds are forever in [their] favor” that they’ll be the first ones to get the inside scoop on the anticipated film.

According to Yahoo!, the top Hunger Games fashion searches include:

  • Hunger Games nail polish
  • Hunger Games pins
  • Hunger Games apparel
  • Katniss braid
  • Hunger Games jewelry

According to Yahoo!, the top searched Hunger Games questions include:

  • When does The Hunger Games movie come out?
  • What is The Hunger Games about?
  • What is my Hunger Games district?
  • What happens at the end of The Hunger Games?
  • Why does President Snow smell like blood?
  • What is the next book after The Hunger Games?

Planning a story about The Hunger Games closer to the premiere on March 12 or the nationwide release on March 23? We are happy to pull additional data for you based upon the stories you have in the works.  An example of additional data we can look into:

  • Hunger Games Character Trends
  • Hunger Games Party Trends
  • Hunger Games Soundtrack
  • Hunger Games Tickets vs. Book Trends


Quick Tip: Love Yahoo! Search Trends? Explore them for yourself on Yahoo! Clues.

What is Yahoo! Search Data?

Yahoo! aggregates the billions of searches performed every day across Yahoo! properties to give the pulse on what people are thinking and talking about. We sift through billions of Yahoo! searches to uncover trends, burning questions, popular personalities and hot ideas. Yahoo! has been extremely successful in sifting through searches for trend-spotting, historical insight, forecasting projections, and big-picture analysis. Billions of searches are conducted on Yahoo! each month.

Yahoo! Search Data on Twitter: @yahoosearchdata

Yahoo! Search on Twitter: @yahoosearch


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