Yahoo! Search Trends: New England Patriots Rush Ahead of New York Giants with 50% More Yahoo! Searches

As the nation awaits Super Bowl 46, people are heading to Yahoo! to get the inside scoop on one of the most popular sporting events of the year!  Yahoo! searches this week for Indianapolis Super Bowl 2012 are up 1,743%.

Who Will Win? If online searches were an indicator of who might win this year’s Super Bowl, the Patriots would come out on top – the New England Patriots had 50% more searches this year on Yahoo! compared to the New York Giants.

Brady vs. Manning: Whether it’s his endorsement with UGG or his relationship with Gisele Bundchen, Tom Brady has dominated searches this year compared to his NY Giants counterpart, Eli Manning. Yahoo! searches this NFL season for “Tom Brady” have been two times higher than searches for “Eli Manning.” Additional Brady vs. Manning searches on Yahoo!:

  • In the regular season, Tom Brady got four times the number of searches on Yahoo! compared to Eli Manning.
  • Since the post-season play has begun, Eli Manning has received slightly more searches on Yahoo! than Tom Brady.
  • Yahoo! searches for “Tom Brady and Gisele photos” are up 397% and searches for Tom Brady baby are up 1,109%.

Ladies Love Manning: This month on Yahoo!, women are certainly buzzing more for Eli compared to Tom. Yahoo! searches by women for “Eli Manning” this month are up 268%.  And, speaking of love, the players’ love lives are certainly a topic of interest this month on Yahoo!: Searches this month on Yahoo! for Eli Manning girlfriend are up 1,201% and searches for Eli Manning wedding are up 308%.


Player & Coach Showdown:

This year on Yahoo!, Bill Belichick got over five times more searches compared to Tom Coughlin.

  • Yahoo! searches this month for “Bill Belichick” are up 730% and searches for “Tom Coughlin” are up 550%.

Offense vs. Defense: Does defense really win the game or is it more of a team effort?  When it comes to Yahoo! searches for players, offense gets just as much search play as defense.This year, Rob Gronkowski received over four times the searches on Yahoo! compared to Hakeem Nicks.

According to Yahoo!, the top searched receivers this week are:

  1. Wes Welker
  2. Rob Gronkowski
  3. Victor Cruz
  4. Aaron Hernandez
  5. Hakeem Nicks

Kids Rush to Search: Of the searches for “Ahmad Bradshaw” this week on Yahoo!, 27% are coming from kids aged 13-17; however compared to “Brandon Jacobs,” this is a small percentage. Of the searches for “Brandon Jacobs” this week on Yahoo!, 52% are coming from kids ages 13-17.

Super Bowl Questions: From game time to point spreads, each year, people turn to Yahoo! for all of their Super Bowl related questions.  Some of this year’s most searched questions on Yahoo! include:

Q: When is the Super Bowl 2012? A: Sunday, February 5, 2012
Q: What time is the Super Bowl? A: 6:30 p.m. EST (kickoff)
Q: Who is playing in the Super Bowl 2012? A: New England Patriots vs. New York Giants
Q: Who will win Super Bowl 2012? A: We’ll just have to wait and see!
Q: Where is Super Bowl 2012? A: Lucas Oil Stadium; Indianapolis, IN
Q: Who is singing the national anthem at the Super Bowl? A: Kelly Clarkson

The Fun Behind the Bowl: From parties and friendly wagers to commercial hype and half-time performances, for many Americans, the Super Bowl is about more than a football game – it’s about having fun!

Half-time Performers: Although Madonna will rule the half-time stage at the Super Bowl, searches for Nicki Minaj, who is also reported to be performing, this week on Yahoo! are slightly greater than those for Madonna. This year on Yahoo!, Nicki Minaj received 45% more searches than Madonna.

Dipping Into the Fun: Super Bowl parties typically start early in the day and continue well after the final whistle, and oftentimes involve snacking throughout the day.  The snack favorite for many people? Dips!

According to Yahoo!, the top searched “dips” this month are:

  1. Buffalo chicken dip
  2. Spinach dip
  3. 7 Layer Mexican dip
  4. Spinach artichoke dip
  5. Crab dip
  6. Taco dip
  7. Guacamole dip
  8. Chicken wing dip
  9. Cheese dip
  10. Shrimp dip

Cooking Up a Win: In addition to dips, many people turn to Yahoo! to find a new recipe for the Super Bowl – searches this week for Super Bowl recipes are up 210%, with 70% of the searches coming from women. The top states searching for “Super Bowl recipes” this week on Yahoo! include: Missouri, Michigan, New York, New Jersey, and Florida.

According to Yahoo!, the top searched “recipes” this week are:

  1. Chicken recipes
  2. Crockpot recipes
  3. Meatloaf recipes
  4. Chili recipes
  5. Banana bread recipes
  6. Soup recipes
  7. Super Bowl recipes
  8. Beef stew recipes
  9. Vegetarian recipes
  10. Meatball recipe

Quick Tip: On Yahoo! Recipe Search (, once you land on the search results page you can filter by “occasion” on the left side of the page and “Super Bowl” is a filter option. For example, the “Chicken recipe” search results filtered by Superbowl can be found here!

Commercial Laughs: Whether you’re a football fan or not, it’s likely that on Sunday you’ll at least spend some time scoping out the commercials. Searches this week on Yahoo! for 2012 Super Bowl commercials are up 732%. From Bueller to Beckham, this is the one time when most Americans will be glued to their seats during the commercials.

Watch Super Bowl Commercials on Yahoo! Screen

  • With all of the excitement around the Honda commercial that riffs off of Matthew Broderick’s famed role in Ferris Bueller’s Day Off, searches for the movie this week on Yahoo! are up 1,274%. Also of interest this week on Yahoo!: “Ferris Bueller commercial,” “Ferris Bueller quotes,” and “Ferris Bueller soundtrack.”
  • Additional Super Bowl commercials piquing interest in search this week include: “funny Super Bowl commercials,” “cost of Super Bowl commercials,” “top 10 Super Bowl commercials,” “Super Bowl commercial transcripts,” and “new Super Bowl commercials.”

Friendly Wager Anyone?: Yahoo! searches this week for “Super Bowl point spread” are up 591% and “2012 Super Bowl odds” are up 432%.  Also, searches for Super Bowl 2012 predictions are up 836%. Of the searches for “Super Bowl bets” this month on Yahoo!, 78% are coming from men.


Quick Tip: Love Yahoo! Search Trends? Explore them for yourself on Yahoo! Clues.

What is Yahoo! Search Data?

Yahoo! aggregates the billions of searches performed every day across Yahoo! properties to give the pulse on what people are thinking and talking about. We sift through billions of Yahoo! searches to uncover trends, burning questions, popular personalities and hot ideas. Yahoo! has been extremely successful in sifting through searches for trend-spotting, historical insight, forecasting projections, and big-picture analysis. Billions of searches are conducted on Yahoo! each month.

Yahoo! Search Data on Twitter: @yahoosearchdata

Yahoo! Search on Twitter: @yahoosearch


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