Yahoo! Search launches E-Commerce Site Search on Y! Small Business
- Posted November 17th, 2011 at 6:00 am by Yahoo! Search
- Categories: Search
We’re pleased to announce that our new E-Commerce Site Search went live on Yahoo! Small Business recently. E-Commerce, in general, represents a growth area with online retail sales growing at over 17%(1) while still accounting for less than 5% of the overall retail sales in the US. And Yahoo! Small Business represents a significant chunk of this E-Commerce industry with billions of dollars in sales through its merchant network of tens of thousands of online stores.
Yahoo! E-Commerce Site Search brings together many of the strengths in Y! Search – science, design and engineering, to provide a more relevant and engaging search experience. Using our new search, pilot stores have seen Search Conversion increase by as much as 40% and Search influenced orders increase by up to 50%.
Specifically, E-Commerce Site Search boasts these features:
- Powerful new ranking function based on 1) the novel cross-domain transfer learning, 2) past sales for merchants and 3) merchant inputs like promotions or paid listings
- Configurable search page so that merchants can create their own unique search experience – set fonts, colors, search refiners, number of results per page, grid view vs. list view, etc.
- “Add to cart” directly from the search page
- Sort results by relevance, pricing low to high and high to low
- Hosted on iframe so that merchants get the latest search experience with limited coding, yet have flexibility to control the experience outside the iframe
- Fully-automated and simple process for a partner to go live – all tracking codes generated automatically and no manual handholding necessary
- Scalable back-end that supports both Y! Shopping taxonomy and merchant’s own taxonomy
- Monetization through search ads as an option
Check out some stores that have our search implemented:
http://www.dcssportscards.com/nsearch.html?section=&query=football
http://www.zensah.com/nsearch.html?section=&query=compression+shirt
– Nagesh Pobbathi, Director, Search Product Management, Yahoo!
(1) In the second quarter of 2011 vs. the second quarter of 2010
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Working on lunching my e-commerce site soon in Nigeria but our major problem is payment merchants. I wonder why yahoo is not investing in this area. there so much money to be made, reason google is trying to partner with some small businesses.
I am working on my new ecommerce site.This data will help me to build more useful sites.Thank you.
E-Commerce Site Search on Yahoo
good job
template based designs do not work for everybody and search engines do not like repetitive things, give us something more
Indeed, e-commerce is now a trend
This data will help me to build more useful sites.Thank you.
This really sounds interesting.
There was very useful… And we hope this product not became as yahoo siteexplorer that shutdown.. Thanks..
e-commerce is where its at! very cool.
Cool e-commerce is getting more trendy day by day. I remember there was a time when i was first introduced to it and i was like… its not going to work how can you sell stuff online and here we are.
e-commerce is where its at! very cool.
This report it is very useful, it is a guide to make my website in this year. Thank!