Search Alliance Continues Global Transition

We are excited to announce that the Yahoo! and Microsoft Search Alliance continues its strong global momentum today with the algorithmic transition to Microsoft in seven additional countries plus Yahoo! Maktoob MENA (Middle East and North Africa).  Now consumers in Austria, Denmark, Finland, Norway, Russia, the Netherlands, Sweden, plus several countries in MENA (in Arabic language), are able to enjoy a competitive choice in search.

Today’s news is on the heels of recent announcements that Yahoo! transitioned algorithmic results to Microsoft in 12 additional countries: New Zealand, Argentina, Chile, Colombia, Peru, Venezuela, France, Germany, India, Italy, Spain and UK, among others.

The global transition to Microsoft’s back-end algorithmic search functionality enables us to continue to focus on creating compelling and innovative search experiences that will help people stay informed, productive and entertained. We will be sure to keep you updated as additional countries across Europe and Asia make this transition.

Kartik Ramakrishnan, Vice President, Search Engineering, Yahoo!

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