Yahoo! Search Trends: Harry Potter

As the culmination of Harry Potter’s decade long struggle with Lord Voldermat hits theaters this week, online searches for “the wizarding world of harry potter” are spiking 4,506% this month on Yahoo!.

As part two of “Harry Potter and the Deathly Hallows” opens to global hysteria, people are heading online to prepare for the end and searches are up 256% on Yahoo! by those seeking “lists of harry potter movies in order,” while others want to create their own magic are searching for “harry potter costumes” and “harry potter wand.

Harry Potter Fanfiction just edges out searches for “twilight fanfiction” with the most searched “Potter” characters on Yahoo! up 812% and “Hogwarts” up 536% the past 30 days.

According to Yahoo!, Top 10 Searched Harry Potter Characters, past 30 days:

  1. Harry Potter
  2. Hermione Granger
  3. Luna Lovegood
  4. Draco Malfoy
  5. Ginny Weasley
  6. Lord Voldemort
  7. Hagrid’s Dragon
  8. Ron Weasley
  9. Bellatrix Lestrange
  10. Professor Severus Snape

The world has watched as the cast of Harry Potter has grown up and Emma Watson leads the way and is the top searched cast member and some of the most popular searches for her include: “emma watson turns 21,” “emma watson haircut,”emma watson style.” She is followed closely by Daniel Radcliffe and Robert Pattinson, who is more popular from his Twilight days than for his role as Cedric Diggory in “Harry Potter and the Goblet of Fire.”

According to Yahoo!, Most Popular “Potter” Actors, past 30 days:

  1. Emma Watson
  2. Daniel Radcliffe
  3. Robert Pattinson
  4. Rupert Grint
  5. Bonnie Wright
  6. Evanna Lynch
  7. Helena Bonham Carter
  8. Ralph Fiennes
  9. Alan Rickman
  10. Jamie Campbell Bower (appearing in “Twilight”)
  11. Gary Oldman
  12. Matthew Lewis

Building up to the finale, fans have been getting their Potter titles in order — but search popularity indicates some titles are more favored than others!

According to Yahoo!, Most Popular “Harry Potter” titles, past 30 days:

  1. “Harry Potter and the Deathly Hallows” (2007/2010 and 2011)
  2. “Harry Potter and the Half-Blood Prince” (2005/2009)
  3. “Harry Potter and the Sorceror’s Stone” (1997/2001)
  4. “Harry Potter and the Goblet of Fire” (2000, M 2005)
  5. “Harry Potter and the Chamber of Secrets” (1998/2002)
  6. “Harry Potter and the Order of the Phoenix” (2003/2007)
  7. “Harry Potter and the Prisoner of Azkaban” (1999/2004)

Top Searched Harry Potter Questions on Yahoo! this week:

·         Who plays voldemort?

·         Does harry potter die?

·         How to make a harry potter wand?

·         Who dies in harry potter?

·         Where to find Harry potter horcrux list?

·         Is Emma Watson single?

·         Does Hermione marry Ron?

If you would like further data or search information please feel free to contact me at your convenience.

What is Yahoo! Search Data?

People power: We sift through billions of Yahoo! searches to uncover trends, burning questions, popular personalities and hot ideas. Yahoo! has been extremely successful in sifting through searches for trend-spotting, historical insight, forecasting projections, and big-picture analysis.

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