Yahoo! Search Trends: Earth Day 2011

  • Posted April 20th, 2011 at 8:01 am by Yahoo! Search
  • Categories: Search

As Earth Day approaches, the three R’s (reduce, reuse and recycle) take a back seat to more revolutionary technology as searches on Yahoo! Green for “recycling” are down 56% this month compared to the same period in 2010, and down 93% from 2009. Online searches indicate that the recent nuclear crisis in Japan is making consumers think about alternative energy sources such as wind and solar energy. Consumers are more interested in solar energy and organic green living this year with searches for “solar energy” spiking 208% and “wind power” up 1,307% this month on Yahoo!.

Wind & Sun, The New Green. Women may be more interested in organic food and green living, but men seem to be more interested in alternative energy sources as 61% of searches this month for both “wind power” and “solar energy” are by males, with Illinois, Ohio, Texas and New Jersey searching the most on Yahoo!.

  • Searches this month for “wind power” are 602% higher than the same period in 2010. 
  • Searches this month for “solar energy” are 141% higher than the same period in 2010.

Nuclear Energy. It seems Japan’s nuclear crisis (spiking 3,634% this month) may be the driving force behind online searches on Yahoo! for alternative energy sources such as wind and solar energy.

  • Searches for “radiation detector” are spiking 2,378% this month on Yahoo! Green.
  • Yahoo! Searches for “what is radiation” are spiking 488% this month with 76% of searches coming from males and 3-out-of-5 searches from adults aged 30-54.
  • Curious minds are searching for “how nuclear power plants work,” spiking 281% this month on Yahoo!, with 43% of searches from 30-44 year olds.

Energy Savings: Who doesn’t love a good deal? Well going green is no exception, searches for “solar panels” are up 5% this month on Yahoo! and 67% of searches are by men whereas searches for “hybrid cars” are up 212% this month on Yahoo! and 55% of those searches come from women.

  • With the rising cost of gas, it is no surprise that searches for “hybrid cars” are coming back and are in fact up 409% compared to the same time period in 2010, and up 159% from 2009.

Freebies and Discounts. Wind and solar energy are not the only hot topic as retailers give away products and coupons this Earth Day. Yahoo! Green has a list of the top Green related freebies for this Earth Day:

  • Bring in a reusable mug on April 22 to get free brewed coffee or tea at participating Starbucks stores.
  • Origins is offering a trade-in program on Earth Day. Receive a free full-size face cleanser when you bring one of your empty skin-care bottles.
  • Evos is giving away free organic milkshakes on Earth Day. The healthy-fast food chain has locations in Florida, Georgia, and North Carolina.
  • Trade in five disposable plastic bags for recycling and receive a free reusable shopping bag at the Disney Store.
  • Gain free admission into all 394 U.S. national parks now through Sunday, April 24.
  • Add a green pledge to the Sierra Club’s Earth Day map for a chance to win a trip for two to Vieques Island in the Caribbean.
  • Get up to 60% off on green and natural products at drugstore.com through April 22.
  • Barnes & Noble is offering discounts on eco-friendly kids’ books.
  • Save up to 40% on Green Hotels on Travelocity.

Is Organic Coming Back? Searches on Yahoo! this year for “organic food” have decreased 44% when compared to the same time period in 2010, but there is an upswing this month as searches spike 8% for “organic food” with Ohio, Illinois, California, Missouri and Texas searching the most.

  • It’s not just women who search for organic food. According to Yahoo!, one-out-of-three searches for “organic food” this month are by males.
  • It seems organic food is becoming more mainstream as 44% of searches for “organic foods” on Yahoo! this month are by consumers with an average income of less than $25K.

Searches for the term “organic” are up 59% this month and seem to be rebounding from a search dip in 2010.

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What is Yahoo! Green?

Yahoo! Green gives people information and tips to be greener in their daily lives.  By delivering the right information to make greener decisions, we’re helping more people to make a positive environmental impact.  That’s How Good Grows on Yahoo!. 

What is Yahoo! Search Data?

People power: We sift through billions of Yahoo! searches to uncover trends, burning questions, popular personalities and hot ideas. Yahoo! has been extremely successful in sifting through searches for trend-spotting, historical insight, forecasting projections, and big-picture analysis.

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