New Research – Searching on Glass

New Research – Searching on Glass: iPad, iPhone, Android, BlackBerry, Xoom

Yahoo!/Reprise Media study shows how tablets change the way people type, search and find your brand

When did you learn to type? When did you learn to type with your thumbs? Have you learned to type on glass yet?

New devices (iPads, Droids, Blackberrys, iPhones, Xooms… you name it) are changing the way we interact with the world and the Web. Nowhere is this more true than in the way we search. Comscore says that 21% of people with mobile phones are searching on them  –  a figure that is bound to increase dramatically over the coming years. And with nearly every adult in America carrying a mobile phone, that’s going to mean that mobile search is going to be a big part of search overall.

Yahoo! Researchers Mike Yamnitsky and Vinayak Sambargi worked with Reprise Media, the search, a social and experiential agency of IPG’s Mediabrands, to utilize Yahoo! data to understand what is driving  how people search on their new devices. For more information on the research, check out this article by Taylor Schreiner on the Yahoo! Advertising Blog.

Yahoo!’s Taylor Schreiner will present this research at SMX West today. Also at the show, Anil Panguluri will provide the latest details around Mobile Search. Here is their panel information:

Wednesday, March 9, 2011

10:45 AM – NOON
Mobile Apps & How They’re Revolutionizing Search
Apple CEO Steve Jobs is famous for saying “…on the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop.” Oh really? There are currently more than 200,000 apps for the iPhone and 100,000 and growing for Google’s Android – and many are built around search.  This session looks at popular search apps on different devices, how they gather data and the new, away from the desktop opportunities they offer to marketers.
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence
Andy Chu, Director of Bing Mobile, Microsoft
Anil Panguluri, Director, Yahoo! Mobile Search and Discovery, Yahoo!
Angie Schottmuller, Interactive Strategist, Interactive Artisan
5:00 PM – 6:15 PM
Searcher Behavior In A Multiplatform World
Understanding searcher behavior is one of the central pillars of effective search marketing. And more than ever, it’s important to not just understand what people are searching for, but how they are searching — using a computer, television, mobile device — because this provides important clues as to why they are searching and may change the experience you offer to them. Recent results-enhancing searcher behavior research methods and their uses will be discussed in this session.
Moderator: Gord Hotchkiss, SVP, Mediative
Jacquelyn Krones, Senior Product Manager, Bing, Microsoft
Bryson Meunier, Associate Director, Content Solutions, Resolution Media
Taylor Schreiner, Senior Director, Strategic Research & Insights, Yahoo Search
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
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