Yahoo! Search Experts at SMX West 2011
At Search Marketing Expo (SMX West 2011) this week in San Jose, Yahoo! Search executives will participate in several panels at the show today and tomorrow. Be sure to check out the @yahoosearch twitter feed for on-site tweets, and come back here at the end of each day for a recap of Yahoo! at SMX.
Here are the panels Yahoo! experts will be participating on:
Tuesday, March 8, 2011
10:45 am – 12:00 PMBest Practices With adCenter For Bing & Yahoo Now that Yahoo and Bing have a combined estimated 30% market share, you know you can’t ignore this appealingly large source of traffic — but you’ve also heard that you can’t just clone your AdWords campaign and expect to get good results. What are the key differences between AdWords and adCenter? What adCenter features are unique and powerful? What kinds of features should you be taking advantage of to maximize your ad campaigns on Bing and Yahoo? How does your campaign on Bing differ from what appears on Yahoo? Come to this session to find out. Yahoo! Panelist: Jon Mette, Regional Manager – Search Strategy, Yahoo!
1:45 PM – 3:00 PMMobile Search Ads Haven’t done mobile search ads yet? You’re missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has said that “mobile will be a larger business than the PC-Web,” likely a primary reason Google recently spent $750 million to acquire mobile advertising network AdMob. This session looks at mobile paid search opportunities and how search marketers can get ahead of this tsunami of opportunity. Yahoo! Panelist: Paul Cushman, Senior Director, Mobile Sales Strategy, Yahoo!
3:45 – 5:00 PM“Content Farms” Or The Smartest SEOs In the World? You may not be familiar with the names, but companies like Demand Media, Seed.com and Associated Content are big businesses built on closely watching what people are searching for and creating content to match. Using cheap or free labor, these “content farms” sometimes get derided as being low quality. They disagree. A look at some of the issues, as well as lessons from publishers who think SEO from start to finish. Yahoo! Panelist: Luke Beatty, Vice President & General Manager, Yahoo! Contributor Network
Wednesday, March 9, 2011
10:45 AM – NOONMobile Apps & How They’re Revolutionizing Search Apple CEO Steve Jobs is famous for saying “…on the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop.” Oh really? There are currently more than 200,000 apps for the iPhone and 100,000 and growing for Google’s Android – and many are built around search. This session looks at popular search apps on different devices, how they gather data and the new, away from the desktop opportunities they offer to marketers. Yahoo! Panelist: Anil Panguluri, Director, Yahoo! Mobile Search and Discovery
5:00 PM – 6:15 PMSearcher Behavior In A Multiplatform World Understanding searcher behavior is one of the central pillars of effective search marketing. And more than ever, it’s important to not just understand what people are searching for, but how they are searching — using a computer, television, mobile device — because this provides important clues as to why they are searching and may change the experience you offer to them. Recent results-enhancing searcher behavior research methods and their uses will be discussed in this session. Yahoo! Panelist: Taylor Schreiner, Senior Director, Strategic Research & Insights, Yahoo Search
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