Search Trends: Spring Break Fun
As experts gather to discuss search at SMX West 2011 this week, we took a peek at what Yahoo! users are searching for, and it looks like Spring Break is top of mind.
The anticipation is already brewing as searches for “spring break” on Yahoo! are up 34% this month and searches for “spring break packages” are buzzing. It seems the guys are looking more forward to the break as males make up 70% of searches. Partying is already top of mind for some as searches for “wildest spring break” are off the charts this month on Yahoo!.
Most searches on Yahoo! this month for “spring break” are coming from the metropolitan areas, namely New York, Washington DC, Chicago and Los Angeles. The top states searching this month are Texas, Michigan, and Ohio. It seems that spring breakers turn to the Web for advice, we are seeing searches for “where to go on spring break” and “what to do on spring break”.
It seems Florida will be seeing many spring break visitors as 8 out of the 10 top searched beaches on Yahoo! this month are from the sunshine state.
According to Yahoo! Travel, the Top Searched Beaches this Month on Yahoo! are:
- Vero Beach, Florida – searches are up 798%
- Pensacola Beach, Florida – searches are up 495%
- Jacksonville Beach, Florida
- Palm Beach, Florida
- Myrtle Beach, South Carolina
- Miami Beach, Florida
- Virginia Beach, Virginia
- Daytona Beach, Florida
- Panama City Beach, Florida
- Clearwater Beach, Florida
- Cocoa Beach, Florida
- Laguna Beach, California
- Venice Beach, Florida
- Newport Beach, California
- Pismo Beach, California
Spring Break ‘Victims’. Relief is in sight for folks who live in these Spring Break destinations, seeking an “escape.” Yahoo! Travel compiled the top-searched travel destinations from Florida and California, giving a hint on where folks seeking refuge from Spring Break may be headed. It seems this year, they are headed towards “Sin City.”
According to Yahoo! Travel, the Top Searched Travel Destinations this Month from Miami, Jacksonville and Mobile/Pensacola are:
- Las Vegas, Nevada
- Atlanta, Georgia
- New York City, New York
According to Yahoo! Travel, the Top Searched Travel Destinations this Month from Los Angeles are:
- Las Vegas, Nevada
- San Francisco, California
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