Yahoo! Search Blog

With the Final Four only days away, we wanted to share the below data from Yahoo! Search showing the tournament teams, topics and trends people are most searching for online this week. If Yahoo! search trends determined the winner… • VCU would beat Kentucky in the title game; according to Yahoo!, VCU is the top-searched [...]

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Over the past few weeks we’ve been working closely with Microsoft to customize the new Internet Explorer 9 browser specifically for Yahoo! users – consider it your own personal purple pack for IE9. With this Yahoo!-enhanced experience, even when you’re not on the Yahoo! homepage it’s even easier to find what matters most to you [...]

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We have always believed that search should be simple and fun, make you smile every once in a while and be that one place you know you can depend on. We went back to the drawing boards to rethink the search experience, how we can take it to the next step, and really make search [...]

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On March 11, a 9.0 magnitude earthquake struck northeast Japan and lasted for about five minutes. The temblor, registered as the largest to hit Japan and the world’s fourth largest since 1900, unleashed ocean waves that reached all the way to the United States. The 2011 Tōhoku earthquake and tsunami may well register a death [...]

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 Either folks are getting in the spirit, or are hoping not to get pinched, searches have been soaring this week on Yahoo! around St. Patrick’s Day. Here are some interesting search trends.  Overall Festivities & Traditions: Celebrations. Searches for “Chicago st. patrick’s day parade,” “Hoboken parade 2011,” “irish festival dallas,” “north texas irish festival” are [...]

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At SXSW, Yahoo! senior editor Vera H-C Chan (who, among other duties served as editorial lead for Yahoo! Year in Review), and director of product management-Social/RealTime Brian Theodore (the fearless leader behind Yahoo! Clues), held their session, “Chicken or the Egg: What Search Activity Conveys.” Here is a snapshot of the information provided during the [...]

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South by Southwest, here we come. When SXSW first started in 1987, the festival was all about the music,  film and interactive components were added to the mix in 1994, during the same time that Yahoo! Founders David Filo and Jerry Yang were holed up in their campus trailer, making lists of favorite links which [...]

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During the morning session “Mobile Apps and How They’re Revolutionizing Search,” panelists discussed today’s most popular search apps, how they gather data, and the opportunities they present to marketers. Anil Panguluri, Director of Mobile Search at Yahoo!, offered recent research findings that showed that smartphone users are engaging with apps in equal amounts to the Internet [...]

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New Research – Searching on Glass: iPad, iPhone, Android, BlackBerry, Xoom Yahoo!/Reprise Media study shows how tablets change the way people type, search and find your brand   When did you learn to type? When did you learn to type with your thumbs? Have you learned to type on glass yet? New devices (iPads, Droids, [...]

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As experts gather to discuss search at SMX West 2011 this week, we took a peek at what Yahoo! users are searching for, and it looks like Spring Break is top of mind. The anticipation is already brewing as searches for “spring break” on Yahoo! are up 34% this month and searches for “spring break packages” [...]

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