Live World Cup Cricket Action from Y! Search

At Yahoo!, we are always striving to provide our users with answers and not the typical 10 blue links. We got the opportunity to do just that with one of the biggest sporting events in the world, the ICC Cricket World Cup played in India, Bangladesh and Sri Lanka.

We wanted to bring relevant information from Yahoo!’s popular Cricket property to your desktop with few simple queries. Yahoo! Search users can now see the following informative cricket and player information on search result page:

•  Live Scores – Simple queries such as “cricket live” or even “cricket” will provide updates on (up to two) live cricket matches. Users will be able to see which team is batting and scores of two batters who are currently playing.  In addition, we provide match results along with final scores for recently completed matches. 
•  Schedules – If you are looking for upcoming matches, we have got that covered for you. We can display up to three upcoming matches along with their starting time and day and the respective venue of the match. 
• Player Profile – Typically queries on players (ex: Shane Watson) might result in images, news articles or videos but during the course of major cricketing events, users might be more interested to know about player statistics.  Yahoo! Search users can get a quick glance of player (past or current) statistics in all forms of international game.

In addition to getting quick access to cricket scores and player profiles, you can also search for specific schedules or results of matches between countries of your choice. For example, you might want to know the only schedule for all matches played by West Indies or result of match between India and Bangladesh.

Our aim is to make Yahoo! Search experience cool and relevant for you, helping you get immediate answers to your queries. Stay tuned for more details when we roll out more experiences not only in Cricket but also in several other areas. And while you are checking cricket scores or player profiles, also visit Yahoo! Cricket site which happens to the official event website for the World cup.

 Please take a moment to let us know what you like and things you would like us to improve.

 Ramesh May

Yahoo!, International Search