Quirky Queries: Zorilla, Trenta and Jennifer Lopez on Yahoo! Search
For many people, a New Year represents a fresh start – lofty New Year’s resolutions, commitment to kick bad habits, personal improvement through newfound interests and hobbies, and thus, all new topics to search online. Here’s a summary of some of the most quirky and off-the-wall Yahoo! Search queries from the past month.
It comes with no surprise that top January searches surrounded diets, exercise and how to quit smoking. What were the top weight loss programs in 2011? Based on Yahoo! Search data, searchers were most interested in the HCG diet, South Beach and Atkins to help them become healthier, but search data also revealed laughing is high on people’s to-do lists as queries for “funny New Year’s resolutions” were up 1,725% from the previous month.
The world was introduced to a zorilla through wildlife advocate “Jungle” Jack Hanna on “The Late Show” with David Letterman. The furry animal is widely believed to be the most foul-smelling animal on the planet, a fact that no doubt contributed to the slew of Yahoo! searches for “zorilla pictures” and “zorilla smell.”
With Starbucks’ debut of its new super-charged, ultra huge, drink size – “Trenta” – searches were up 975% on the day of the announcement as people were thirsty to learn more about the 31 ounce quencher. What did they find? At 916ml, “Trenta” is 54% bigger than the Venti size and larger than the average stomach capacity (900ml)!
The highly-anticipated season 10 premiere of “American Idol” kicked off in late January. Yahoo! searches revealed viewers were most interested in knowing about this season’s new judges with queries up 266% for Steven Tyler in one week. It only took 30 days on Yahoo! for Jennifer Lopez searches to peak 49 times higher than Randy Jackson with strong interest in her age.
Be sure to check back next month to see what hot search trends make Yahoo!’s February list!
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