Search: A Shopper’s Secret Weapon
- Posted January 5th, 2011 at 9:19 am by Yahoo! Search
- Categories: Misc, Search, Search Trends, Shopping Search
With another holiday shopping season behind us, you’re likely well aware that shopping for the perfect gift can be an overwhelming challenge. Yahoo! Search wants to make shopping enjoyable and empower people with useful information to make an educated decision. To better understand how search plays a role for some shoppers, we set out to answer the question: How are people who use search as part of their shopping process different from other shoppers?
Yahoo! partnered with marketing insight consultancy agency, AddedValue, to survey 2,000 consumers* around their online shopping habits, including their usage of search prior to making a purchase. We found that people who use search within the purchase process represent a passionate group of hyper-engaged shoppers.
In addition to being more knowledgeable, engaged and savvy shoppers, searchers used more online resources in their purchase process than their non-searching counterparts, such as:
- 50% of searchers source customer reviews and ratings online
- 43% of searchers visit shopping comparison websites to make an informed decision
- 37% of searchers visit coupon websites to check daily deals
- 25% of searchers check out a brand’s social media channels like Twitter and Facebook
- 53% use their mobile devices to help them research a purchase
So what were searchers looking for this holiday season? Searches for top digital cameras spiked 40% during the week prior to Christmas, while Gucci bag surged up 75%, However, the most traction on Yahoo! Search during the final holiday shopping surge was around the iPad – searches on iPad cases were up more than 50%, while searches on how to setup the popular gift experienced a 400% increase!
Are you a hyper-engaged shopper? If so, tell us what else helps you make your shopping decisions, and how Yahoo! Search can help to make your online shopping even easier. And don’t forget to check out Yahoo! Search’s shopping shortcuts to compare products and get through your shopping list faster.
*Survey consisted of 2,000 consumers who were planning a purchase, or had recently made a purchase, in 1 of 5 Retail or CPG verticals: Consumer Electronics, Home Improvement, Food & Beverage, Apparel, and Beauty & Personal Care.Natasha Fatteded
Principal Product Manager, Yahoo! Search
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Is 2.000 consumers enough for such survey?
goooood jooob
Well this seems really powerful thing!
great information,
“43% of searchers visit shopping comparison websites to make an informed decision”
thx
This is exactly the kind of stats I was looking for. As with Qwinki I wonder about the amount of people surveyed, but I feel confident that even if the number were larger the percentages wouldn’t be far off from what was shown here.
Rick Roberts
Owner TriGuide Mobile Media Marketing Services
2.000 not bad number for it…
Well this seems really powerful thing!
very good job
53% on smartphones. I wish more companies, specially smaller ones, had a way of adding more data on to the search engine results. This will ultimately kill the small specialist and great news for anyone internet savvy.
Guess places like foursquare etc are all a step in the right direction, help the little guy with word of mouth and check ins.
I am simply amazed by the sales figure for gucci bags and digital cameras. Guess people do shop a lot during Christmas season…
It seems that more and more people are using their mobile devices to search nowadays.
I always like to see what other shoppers views and comments are. It’s useful to know what other peoples experiences are.
Thanks so much for the impressive and amazing guide.
2000 people being surveyed does seem like a small group. Regardless of the sample size, this information is still valuable. I didn’t realize how important product reviews are to online shoppers.
It’s useful to compare prices of products with different retailers.
It’s useful to compare prices of products with different retailers.
With mobile devices, people can search for comparisons when they are standing in the shop!
Gucci bag and digital cameras sure do sound like a great gift, but since I am a man I love big trucks and equipment as a gift!