Yahoo! Showcases Powered-Up Movie Searches in New Ad

  • Posted December 16th, 2010 at 3:19 pm by Yahoo! Search
  • Categories: Uncategorized

One of the most anticipated movies of the year will premier tomorrow across the country: Disney’s TRON: Legacy. The high tech adventure film is also serving as the perfect example to showcase the new, rich search experiences that only Yahoo! can deliver for movie searches. We’ve partnered with Disney to create a dynamic,  “Tron-ized” advertisement to demonstrate how searches on Yahoo! comes to life for specific movie queries like TRON: Legacy.

As you can see in the video, Yahoo! Search is bringing together more than just links-we’re providing a unique combination of showtimes, trailers, rating and reviews, videos, and more…giving you the full picture right at the top of the page.

This video is part of an online advertising campaign designed to show our new features and allow consumers to experience them for themselves. Take a look at the spot and let us know what you think.

If you’d like to learn more about our new features and examples of how they come to life, check out the video below.

Thanks for stopping by.  We would love to hear from you.

Grant Belaire
Sr. Director, Global Consumer Marketing

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