Web Search for Smartphones

  • Posted October 11th, 2010 at 3:30 pm by Yahoo! Search
  • Categories: Mobile

Most of us start our internet sessions with a web search. On smartphones, however, most people start their web browsing activities by first opening a favorite app. One of the reasons people love their apps is that they offer concise and actionable information through an interaction experience that is uniquely mobile.

At Yahoo! Search, we’ve learned from user behavior on mobile search and taken a new approach to understanding what you need when you’re on-the-go.  For our mobile search experience (m.yahoo.com), this means pulling more essential information from the web, and employing the latest HTML5 technology to help you easily browse the content you’re interested in.

Late last week, we rolled out an updated mobile search experience for smartphones. We’ve honed search results for local business listings, stock information, entertainment topics, videos, and images. You’ll see that results for these topics are neatly packaged so you can find exactly what you need when you’re out and about.

Try searching for a stock quote (such as “PFE”) and you’ll see charts, news, and detailed data about the company.

Search for Stock Quote on Yahoo! Mobile Search

Or get your celebrity fix by searching for “Robert Pattison” or “Dancing With The Stars” – you’ll find photos, news, videos, and tweets about the celebrity in convenient tabs. Or try searching for your favorite local restaurant or business by name, like “Starbucks” or “McDonald’s” to see an improved local mobile search experience.

U.S. users of most iPhones and some newer versions of Android 2.x phones are automatically being taken to this new product when you search from http://m.yahoo.com. If you are an Android user, you can also search from the Yahoo! Search for Android widget (download it from the Android market on your phone). It is now available in 13 countries, and you can speak your query in English, Spanish, and Bahasa Indonesia.

We will be enhancing other types of searches and plan to roll out the new Yahoo! mobile experience on more devices and international markets in the coming months. We’re also working on improving Yahoo! mobile apps and building new apps, so stay tuned.

For now, we hope iPhone and Android users like our new mobile search. Please post your feedback in the comments section — we’ll be reading.

Anil Panguluri
Product Director, Yahoo! Mobile Search & Discovery

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