Get Behind the Lens at the MTV VMAs with Yahoo! Search

We’re counting down to find out who will take home a Moon Man at the 2010 MTV Video Music Awards on Sept. 12, 2010. This year, Yahoo! is partnering with MTV to launch “Behind the Lens,” a video hub where you can see this year’s nominated videos with pop-up Flash overlays that help you discover information about the music artist and music video.

As you watch the music videos, keep an eye out for the pop-up search boxes on the right side of the screen. Watch B.o.B.’s Airplane on the Behind the Lens hub and you’ll see pop-up search boxes throughout the video.  Click on the Search Now button to discover more about things that you are curious about including producer Alex da Kid, the song’s female vocalist Hayley Williams of Paramore, or B.o.B’s hometown, Atlanta, Georgia.  It will bring you to the rich search experience on Yahoo! with news, photos, and related topics.

See B.o.B.'s Airplane on MTV Behind the Scenes, enhanced by Yahoo!

When you click on the Search Now button, you’ll see Yahoo!’s rich search results page with news, photos, and related searches. The Behind the Lens video screen pauses when you click the Search Now button and resumes playing the video where you left off when you click the video screen.

Yahoo! is also the official sponsor of the VMA on’s live stream broadcast, including red carpet and backstage interviews. On the big night, you’ll see lots of Yahoo! integrations including relevant queries directing to Yahoo! Search, news updates from Yahoo! and MTV, and chats via Yahoo! updates, Facebook and Twitter.

Check out Behind the Lens and join us on VMA night to watch all the action, crazy onstage antics, and fan reaction!

Allan Ng and Hilda Chan
Yahoo! Search Marketing Team

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