Yahoo! Transitions Organic Search Back-End to Microsoft Platform

First let me say, wow, what a week! As I hope everyone saw our post from last week, Yahoo! began transitioning certain back-end functions for Yahoo! Search over to Microsoft’s search platform. Well, I am proud to announce that the transition of organic search between Yahoo! and Microsoft is complete (for more information, check out Microsoft’s blog post).

Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada (English), with more markets to come. The speed in which this was completed is a testament to the great work and partnership between a number of Yahoo! and Microsoft employees, the ranks of which are numerous.  I’d like to express my sincere appreciation for each person who contributed to this great accomplishment.

With this week’s milestone behind us, Yahoo! will continue to drive technology innovation in the search experience to bring more value to users and advertisers alike. We are focused on creating rich, immersive experiences that foster serendipitous discovery for people across the Yahoo! network.  As we shared last week, we are also working hard on finalizing our revenue model for the Yahoo! Search BOSS program going forward, and will be offering other search-related tools for publishers in the months to come.

We continue to achieve our goals and I look forward to the opportunities ahead of us all.

Shashi Seth
Senior Vice President of Yahoo! Search Products

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