Latest on the Yahoo! and Microsoft Search Alliance

Last month we shared that we had begun limited testing of displaying organic search listings from Microsoft on Yahoo! Search result pages.  As we continue to work toward implementing the Yahoo! and Microsoft Search Alliance, we’re reaching some additional significant milestones that we want to share with you today.

Later this week, we will begin transitioning the back-end technology for Yahoo! Search in the U.S. and Canada (English) over to the Microsoft platform, and will post an update when the organic search transition is complete for both Web and mobile searches.  Keep an eye out for the “Powered by Bing” indicator at the bottom of our search results page, which will indicate that you are viewing listings from Microsoft.  And of course, as we’ve stated before, you’ll continue to enjoy the same enhanced Yahoo! experience that surrounds the listings themselves – such as rich results, Search Assist suggestions, site filters, related topic suggestions, and more to come.

I know many in the developer and publisher community have had questions about whether this transition will impact tools we offer like SearchMonkey, Site Explorer, BOSS and our search APIs.  We’ve been hard at work sorting through these details with Microsoft and are happy to share updates for you today on the Yahoo! Developer Network blog, and in the blog posts below from the Site Explorer and SearchMonkey teams. Yahoo! has learned a lot from working with the developer and publisher communities on these products, and we are committed to supporting and enhancing a strong ecosystem that you can count on. We look forward to the next generation of search-related publisher tools to come, so stay tuned for more on this front.

In addition, this week we’re beginning testing of paid search account transitions, and advertisers can read more about that on our Yahoo! Search Marketing blog.

Shashi Seth
Senior Vice President of Yahoo! Search Products

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