Rich Ads in Yahoo! Search for EA’s “Battlefield: Bad Company 2″

Over at the Yahoo! Advertising Blog, Yahoo!’s Rich Ads in Search has scored a win with Electronic Arts Inc. (EA)’s buzzy new release, “Battlefield: Bad Company 2.” The search marketing campaign with images and videos  resulted in an overall click-through rate of nearly 19 percent for branded terms, over five times of its traditional search counterpart. A statistically significant number of consumers chose to watch the trailer, download images, or engage with the website.

The post at the Yahoo! Advertising Blog explains more about Yahoo!’s Rich Ads in Search, the challenges it faced in this case, and the solution that helped EA gain an even bigger audience for the game.

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