Yahoo! Begins Testing with Microsoft
- Posted July 20th, 2010 at 2:07 pm by Yahoo! Search
- Categories: Advertising/Sponsored Search, News/Announcements, Search
We’ve started testing organic (also referred to as algorithmic) and paid search listings from Microsoft for up to 25 percent of Yahoo! Search traffic in the U.S. The primary change for these tests is that the listings are coming from Microsoft. However, the overall page should look the same as the Yahoo! Search you’re used to – with rich content and unique tools and features from Yahoo!. If you happen to fall into our tests, you might also notice some differences in how we’re displaying select search results due to a variety of product configurations we are testing.
In this screenshot of our tests, the boxed areas of the search results page are coming from Microsoft’s platform, while the rest of the page is still powered by Yahoo! – as we described when our search alliance received clearance earlier this year.
In the coming months, we will also be integrating Microsoft’s mobile organic and paid search listings, so Yahoo! Mobile search fans in the U.S. and Canada will also eventually see Microsoft organic and paid search listings on their phones. And, as with all Yahoo! Search experiences, Yahoo! will continue to innovate and enhance the overall consumer experience around those core listings.
Pending the results of our current testing, we anticipate that our U.S. and Canada organic search listings in both desktop and mobile experiences will be fully powered by the Microsoft platform beginning in the August/September timeframe, and paid search in October.
For more details on the Yahoo! and Microsoft Search Alliance, check out the Yahoo! Search Marketing Blog.
Kartik Ramakrishnan
Vice President, Yahoo! Search Product Operations
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What about the search APIs, and specifically the BOSS API? Can we expect those results to be powered by Microsoft in the same timeframe? Same with SiteExplorer?
Great news but what bout that algo. Will Yahoo then just become a display point of bing search engine or will it still maintain its own algo and index?
First :)
Best of luck with the integration. Look forward to seeing you guys challenge Google with the combined scale
What about Yahoo!Japan !? Is there any chance that Yahoo!Japan is also using a Bing as Search Engine Result Pages!?
Yahoo and Microsoft together with create a new sky.It’s a great.
good luck to you with the new search. I hope to see more improvements soon.
I still wish Yahoo algos were going to drive Bing rather than the other way around…
Any competition against Google is good; remember Google’s big break was by powering Yahoo search in Google’s infancy.
Me too. I like Yahoo’s results better. I really don’t understand why it’s not the other way around. No offense Yahoo but if I was going to merge you guys, I’d use Bing’s interface and Yahoo’s results.
Thanks for the timetable: it sounds like a pretty ambitious plan given August / September isn’t too far away. I wonder when the new Yahoo! – Microsoft ‘alliance’ will be rolled outside of North America.
Great. Now finally Google will face some challenge.
That would explain the very very poor results as of late.
This is a good and great news, I hope we rank high in their search result. And overall, lets see if we can overtake Google!
I’m curious how this will effect the rankings in Europe. These days, Bing doesn’t do a great job in Europe. Like froike said: “I still wish Yahoo algos were going to drive Bing rather than the other way around…”
ok, now you included bing in search results.. Great.. Even if you have improved your search results, I think you should consider changing people mindset to use your search engine instead of Google to have any kind of benefit with this integration otherwise your search traffic will remain the same.
Would this explain why I can’t find my website in the search as I am not indexed by bing? Site explore shows im still indexed in yahoo but cant find my site even with ” “.
Thanks to everyone for the comments and support. We don’t have answers to all your questions today, but we will certainly share more here on the blog once we’ve worked through those additional details for things like BOSS and Site Explorer with Microsoft. Re: the questions on the algo – yes, the core listings will be coming from Microsoft, but we will also be adding to this from Yahoo!’s own supplemental sources for enhanced results and services that we think you’ll find valuable.
We’ve shared that our plans are to start integrating the Microsoft back-end for Yahoo! Search outside North America early next year, and to complete the global transitions by early 2012 – it’s going to take some time because of the many markets where we offer Yahoo! Search.
Thanks for the info, Ive been confused and worried for the last two days about why this was happening. I thought I had did something to make yahoo mad. At least I know why now.
Best of luck for integration.
So Google will finaly have a challange to face huh? Nice. Let’s see who comes out victoriouse.
So is this going to affect our rankings or what is going to happen, I’m confused.
It seems yahoo and Bing has improved in their search engine results. Google soon going to face tough competition in search engine results
If Yahoo’s integration with Bing or its vice versa is to compete with Google’s search facilities then I think Yahoo and Bing should come out with revolutionary advanced features enabled to their search options. Because Google is facilitating clearly even to a new online user to better understand its advanced features. So I think you people should be concentrating more on user’s compatibility and experiences rather doing fancy!
It’s great to see Google have more competition.
It’s really a good news.
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woww thanks
So is this going to affect our rankings or what is going to happen, I’m confused.
It’s great to see Google take action against websites that don’t have good content. We’ve spent a lot of time playing by the google book and it’s frustrating seeing other websites get rewarded for blackhat SEO tactics. This is just another way google will keep bringing the best content to people.
After the message that buys Yahoo in Microsoft comes out, yahoo share price soared one day 50%
It was a wavy news… but how much benefit they got from it
It’s great to see Google have more competition. It is good for users
I can’t agree with you more!
My partner and i also adore the theme/design), I don’t have time for it to browse everything at the minute but I’ve got saved it and in addition added in your RSS for, so when i have time I will be back to learn to read more, Please do keep up the good work.