Search Out Your Own Entertainment Experiences with Yahoo!

At Yahoo! Search, we pay attention to what’s popular on the Web and what matters most to you. We know that celebrities rank near the top of the buzziest searches on Yahoo!, so this is one area in search that we’ve been working on to make even better. As we’ve already started to do with news, local, sports, music and movies searches, we want to make your pop culture search results more useful.  Now you can find photos, videos, news and other interesting information right on top of our Search results page, without digging through all 10 blue links.

Our brilliant scientists are working hard behind the scenes to uncover the relevant details and content hidden in the billions of pages on the Web. What this means is that we can surface the nuggets scattered across what we call the “Web of Things” to show you the stuff that matters to you, right on your Search results page. Our aim is to save you many clicks and a lot of time, while creating a fun way to conduct searches for related topics of interest.

For entertainment junkies, there is all kinds of great information we can find for you in our rich Search results. For example, if you’re a TV fan looking for details on your favorite show we just launched a new TV shortcut that will display the latest video clips, bonus videos (or even entire episodes), episodes list, ratings, show times from Yahoo! TV, and photos – all with just one click from the Search results page.

On the left side of the page, we show suggestions of related celebrities, movies or TV shows related to your entertainment queries. Check out the search results for “Days of our Lives” actor Jensen Ackles. If you click on Ackles’ result, we’ll show you a brand new rich shortcut with photos, videos and tweets about him. Plus you’ll get new suggestions to explore more Search results for his co-stars, like Jessica Alba and Orlando Bloom, or some of the movies he’s been in.

Click on Orlando Bloom and you’ll see that the new Celebrity shortcut brings up news, along with his photos, videos and tweets.

So go on and search for your favorite entertainment topics on Yahoo! We are curious to know what you think!

P.S. If your favorite celebrity has an official Twitter feed, you can see their tweets right on the search results page! This way, you won’t miss a minute of their lives.

P.P.S. We’re also now showing enhanced shortcuts for a broader range of movies and music to include even more of your favorite stuff. Take a look at our search results for music artist Tommy Emmanuel or the movie Pretty Woman.

Alexandra Levich and Yuko Kamae

Yahoo! Search