Yahoo! at SMX West and Real-Time Search
We had a great time at the SMX West conference this past week in Santa Clara, CA. Microsoft CEO Steve Ballmer kicked things off with his keynote speech, where he addressed several questions on the Yahoo! and Microsoft Search Alliance. Yahoo! participated in several different panels throughout the week, including Thursday’s keynote “The State of the Search Union” roundtable featuring David Roth, Director of Search Engine Marketing. (You can check out the full recap of this at Search Engine Land’s live-blog post.)
One of the hot topics discussed was real-time search, and I had the pleasure of sitting on a panel about that subject, titled “Real Time Search & the Major Search Engines.” Among other things, we discussed the real-time features we’ve rolled out for Yahoo! Search, like tweets in Yahoo! search results and getting the freshest information on developing news as well as some of the challenges and opportunities in this space.
In our down time I visited Yahoo!’s popular booth on the show floor – everyone loved our free coffee! Check out some of the highlights in the video below.
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