October 28, 2009

Play That Funky Music with Yahoo! Search

Music is an integral part of everyday life. Since launching a partnership with Rhapsody in September 2008 and launching the FoxyPlayer last year, music has been an integral part of the Yahoo! Search experience as well.

We have found that nearly 6 percent of all Yahoo! searches are music-related. Given the massive number of things people search for, we think it is pretty significant.  With enhancements that we’ve made to the search experience, we are seeing a 38 percent increase in Rhapsody enhanced results served in our SERP since July.

We’ve made it easier to find music videos, artist information, and play full length songs from within the search results page. This is just one of the many ways Yahoo! is enhancing the search experience for music lovers. With Search Assist, Search Monkey, and Yahoo! Shortcuts, you can discover even more relevant information about your favorite artist. Wonder what U2 is up to these days? Search for U2 and you’ll see images and videos, and hear full-length songs all in one place.

U2 Yahoo! Search Results Page

At Yahoo! Search, our goal is to give you a more personally relevant search experience.  We are also continuing our investment in structuring the Web to allow you to explore a “Web of things,” more than just a Web of pages. That includes helping you find and explore everything there is to know about your favorite music artists.  Whether you like to rock out to The Killers, dance it up to Beyonce, or secretly sing along to Miley Cyrus, you can find relevant information about these artists and explore their music right at your fingertips on Yahoo! Search.

Larry Cornett

Vice President, Consumer Products, Yahoo! Search

Comments

  1. This is great, but what I really want in my music search results are tour dates for bands. Maybe partner with Myspace to scrape the tour dates of all the independent and major label bands that are in their database and and provide a result of tour dates alongside with music samples, maybe localize the tour dates based on my geo-ip to show the closest tour locations to my IP address.

    I would be all over that. Could then even do easy calendar integration with Yahoo! calendar to set up reminders and possibly partner up with TicketMaster and their ilk to sell tickets. Maybe Yahoo! could even get ticketmaster to lower their extremely high ticket fees as a way to increase engagement.

    I would personally switch Yahoo! to my default search engine if they could figure this out (well, that, and maybe if you get rid of that annoying/distracting/useless bing’esq left nav).

    Anyway, just a concerned searcher here who loves music and is constantly searching for tour dates for some of my favorite bands.

  2. If only it worked in Canada.

  3. Works in France, Google OneBox Music does not

  4. Where on the site can you find the listings of where it works and where it doesn’t?

  5. Smart move to promote this now. Just using the Wave of Google Music Search and show the world that Yahoo! could do this long before and even better.

    Smart, very smart – thumbs up!

  6. This is a great tool & alot of people will find it very useful!

  7. All I know is that, from California, everything works just fine for me. Great to see ongoing improvement from Yahoo!

  8. Wow… cool thing. But it will be more useful if can provide information about all concerts, programs and shows. Even better if i can provide a page for advance ticketing. Life will be so easy…

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