Find Local Business Information at Your Fingertips

  • Posted July 30th, 2009 at 7:00 am by Yahoo! Search
  • Categories: Search

Many of you are probably already familiar with the Yahoo! Shortcut that appears at the top of the Yahoo! Search results page when you search for a local business,.  Starting today, we’re enhancing the Yahoo! Shortcut for local businesses to include links to information you care about most and an overlay that displays content directly on the search results page.

For example, if you conduct a search on a business, such as “Coupa Café Palo Alto,” you will see the following Shortcut:

coupa cafe local Shortcut

You can now see a selection of images and reviews for the business directly on the search results page by clicking the “Reviews” and “Photos” tabs on the Shortcut, saving you time and giving you the information you need in one place:

coupa dd reviews

coupa-cafe-dd-photos

We’ve enhanced the Shortcut for category searches too, for when you are searching for a type of business and don’t have a specific business name in mind. For example, when you search “sushi palo alto,” you’ll see a list of sushi restaurants in Palo Alto in the Shortcut, which again pulls content directly onto the page to help you decide where to go:

sushi-palo-alto-dd1

The local enhanced Shortcut brings the most relevant information from across the Web so you can find what you need in one place. It is also a part of our continuing effort to better understand query intent – what users mean in their queries – and to match it with the right content. About 20 percent of online searches have a local intent, where users are looking for businesses, organizations, events, and other information in a specific geographic area. Not only does this enhanced Shortcut make your time online more efficient, but it also helps you make the best use of your time when you’re off the Internet.

So give the local enhanced shortcut a try – remember that you can always find local business information by searching by city (“giordanos chicago“) or by zip code (“florist 94041“).  Let us know what you think.

Nitzan Achsaf

Sr. Product Manager, Yahoo! Search

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