SearchMonkey Updates: New Enhanced Results and Support of Google Base Formatting

  • Posted June 18th, 2009 at 8:00 am by Yahoo! Search
  • Categories: SearchMonkey

Today, we are announcing two updates that make it easier for site owners and developers to share and use structured data within Yahoo! Search:  new enhanced results and the support of Google Base formatting for structured data feeds. Let’s take a look at these two updates.

New Enhanced Results – Products, Events, News and More

Back in March 2009, we announced a simple way for site owners to embed video, games, and documents in Yahoo! Search results. Starting today, we are expanding this capability by giving site owners the power to display enhanced results for product pages, local information, events, news, and discussions.

If your site’s data falls into one of these categories, add a few lines of markup to your pages, and SearchMonkey will do the rest of the work. After we recrawl your page, we’ll extract the structured data and use it to display your data as an enhanced result.

For example, a retail website could add a few lines of code so that its product pages display as an enhanced result that includes the overall rating, price, reviews, and product photo directly on the search results page. Let’s say we have a fictional store called Sytore.com and the site owners have added the following code to their product pages:

<div typeof="product:Product"
xmlns:product="http://search.yahoo.com/searchmonkey/product/"
xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#">

<span property="product:listPrice">49.99</span>
<span property="product:salePrice">39.99</span>
<span property="product:currency" content="USD" />

<span property="rdfs:label">Pinball Maven : Video Games : Electronics</span>

<span rel="rdfs:seeAlso media:image">
<img src="http://www.sytore.com/product.jpg"/>
</span>

<div rel="review:hasReview">
<span typeof="review:Review">
<span property="review:rating">4</span>
<span property="review:totalRatings">17</span>
</span>
</div>
</div>

Sytore.com’s product pages (such as its product page for “Pinball Maven”) would then display as an enhanced result:

SearchMonkey Enhanced Results
(*Example only)

Enhanced results bring users the information they need while helping site owners stand out on the search results page. You can add code to display local information as enhanced results with phone numbers and addresses. You can also display location and date for festivals, concerts, and other events.

A news website can take advantage of the SearchMonkey news object type and add code to enhance how their pages display in search. For example, a news website such as the (fictional) Thenewsy.com could add a few lines of code to its news article pages to display a photo and publication date. A query on “Obama Iraq” could display an enhanced result from Thenewsy.com:

SearchMonkey news enhanced result example
(*Example only)

If your site contains a forum, blog, or other types of online discussion, you can add some markup to display the number of comments and thread date.  You can learn about how to get started with each of these object types on our overview page.

Enhanced results for these new data types will appear in Yahoo! Search results a few weeks after you add the markup, and after we’ve crawled your pages to extract the necessary structured data. There is no sign-up process, so we encourage you to begin adding markup to your sites now so that your results can be visible to users.

From the beginning, SearchMonkey has been powered by open formats, which is why we are continuing to support the use of RDFa, microformats, and now NewsML for these additional object types.  With the help of site owners and developers, we are moving more rapidly towards structuring the Web and enabling new search experiences.  As we mentioned a few weeks ago, RDFa structured data collected by SearchMonkey has increased by 413% since October 2008. With the release of these new object types, we look forward to seeing that figure continue to climb.

Google Base

Since its launch in late 2005, there has been a growing community of tools and partners for Google Base, Google’s online repository for user-contributed structured data. Today, Yahoo! Search will accept five popular Google Base feed item types: Event, Product, Review, Job, and Personals.

Why is this important?  First, site owners who have Google Base feeds containing Event and Product information can now automatically have their enhanced results displayed in Yahoo! Search by submitting their existing feed through Yahoo! Site Explorer.

In addition, for all five item types, it’s now easier to use your Google Base feed within Yahoo! Search.  Site Explorer will convert your existing feed to DataRSS XML, allowing your data to be stored within Yahoo! and accessible to developers through BOSS for building third party search engines and the SearchMonkey Developer Tool for building applications.

For detailed instructions, refer to the full documentation within the Yahoo! Developer Network site.  For information about how to build your Google Base feed, refer to the Google Base feed documentation.

Please let us know if you have any questions or comments.  We welcome your feedback.

Yahoo! Search

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