Yahoo! oneSearch Tops Mobile Search Experience Study
- Posted April 28th, 2009 at 11:00 am by Yahoo! Search
- Categories: Mobile
Yahoo! was ranked as the overall top mobile search provider in a recently published benchmarking study from Gomez, Inc. and dotMobi. The study was developed to “compare and rank the mobile Web experience provided by the top businesses in the airline, banking and search industries.” It tested and rated mobile search services across five “critical dimensions of success,” including discoverability, readiness, availability, response time, and consistency.
We thought this would be a good opportunity to call out some of the key features we’ve introduced recently that have enhanced the mobile search experience.
In just the past few months, we have rolled out an auto-locate feature that uses cell tower triangulation and Wi-Fi to detect the user’s location, an enhanced Search Assist that incorporates the user’s recent search history, and a Windows Mobile client. In the two and a half years since we introduced Yahoo! oneSearch, we have sought to continuously innovate and deliver a great mobile search experience for our Yahoo! oneSearch users worldwide. Yahoo! oneSearch powers the search experience on more than 70 of the leading carrier portals around the globe, including most recently, new co-branded oneSearch experiences with Comcel and Movistar in several more Latin American countries.
Check out the results study’s results in this post from Search Engine Land. We always welcome to your feedback on how to improve Yahoo! oneSearch, so please comment below with your thoughts and requests.
Lee Ott
Yahoo! oneSearch
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The concept of oneSerarch mostly lives up to it’s hype. The idea of puting a Local results variety of results and of including actual content on the first page returned from a search is a good approach for mobile and is likely to become the standard search design used on mobile sites Long Live Yahoo !
I am an avid user of Yahoo since 1997. Only one thing to tell Y! Rocks. I am using Yonesearch for more than a year. The best thing is that when I am in a different city say Delhi, it gives me the local weather info where I live in Mumbai.:)
The idea of puting a Local results variety of results and of including actual content on the first page returned from a search is a good approach for mobile and is likely to become the standard search design used on mobile sites Long Live Yahoo !