Embed Videos, Games, and Docs the Easy Way with SearchMonkey

  • Posted March 12th, 2009 at 9:00 am by Yahoo! Search
  • Categories: SearchMonkey

Creating enhanced results just got a lot easier with a new SearchMonkey feature that allows site owners and developers to embed flash video, games, and documents directly in Yahoo! Search results.

The premise is simple: if you have a flash video, game, or document (like a presentation or spreadsheet) embedded on a page, adding a few lines of code will make it appear as an enhanced result after we recrawl your page. Very little semantic markup knowledge is required, and you don’t have to build your own application. SearchMonkey does the heavy lifting, taking your markup and extracting the necessary structured data to display it as an enhanced result.

For example, check out the code that Hulu added to create an enhanced result for a clip from The Simpsons. Just the first two lines of code are required to generate an enhanced result. The other four lines are optional and assist with the display.

<link rel="image_src" href="http://thumbnails.hulu.com/9/967/32912_145x80_generated__VfWxSNY3rESG1ntOzexNRQ.jpg" />
<link rel="video_src" href="http://www.hulu.com/embed/GREW9Qw0P7KjIyjJydQYRw" />
<meta name="video_height" content="296"/>
<meta name="video_width" content="512"/>
<meta name="description" content="Video description: Homer gets upset at a vending machine filled with apples."/>
<meta name="video_type" content="application/x-shockwave-flash"/>

By adding this markup, Hulu enabled enhanced results for their page in the Yahoo! search results for the query “The Simpsons Apples.”

Hulu Video Enhanced Result with Yahoo! SearchMonkey

When users click on the thumbnail image, an expanded video drops down so they can watch the video clip directly on the search results page.

Hulu Video Enhanced Result with Yahoo! SearchMonkey - Expanded

As Yahoo! Search continues to promote the use of open and de facto formats, we are supporting the use of RDFa and Facebook Share markup (an existing format currently deployed on many sites) to power such enhanced results. Code for site owners is currently available for flash video, games, and documents. We encourage you to add markup to your sites now so our crawlers can start indexing them right away. Users can already see the enhanced result for video on their search results, and we’ll begin to support documents and games in the next month or so.

In order to provide the best search experience for Yahoo! users, we’ll be reviewing sites that want to display rich media content before they can appear in search results. We’re currently supporting a number of popular video players including Hulu, YouTube, and MetaCafe. Learn how to participate and submit other players for consideration from our overview page.

We think enabling users to preview rich content right on the search results page will help them find what they’re looking for faster than ever. By allowing participation using simple markup, site owners can make their content easier to find while taking another step toward a more structured Web.

We welcome feedback as we continue to roll out improvements and new features for SearchMonkey. Please let us know what you think in the comments section below or on the SearchMonkey forum.

Yahoo! SearchMonkey Team

P.S. We want to wish a Happy Birthday to Hulu. Congratulations!

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