New President, New Search Patterns

  • Posted January 21st, 2009 at 9:52 am by Yahoo! Search
  • Categories: Search Trends

The newly minted Obama administration can look forward to a large, internet-savvy constituency who demand more from the internet than they did four years ago. This time, instead of simply searching for information on “inauguration,” people are looking for ways to watch the inauguration online and capture moments of the inauguration that they missed. We saw new search spikes on “inauguration website”, “watch inauguration online”, and “obama inauguration speech video” – these are all terms that didn’t spike during the 2005 inauguration.

We also got a fascinating peek at some unexpected questions on our searchers’ minds. Users looked for off-beat searches like “inauguration luncheon recipes”, “inauguration how many times was god mentioned”, and “John Roberts oath of office ridiculousness”.

Want to read more about what people were curious about this inauguration? Check out the Inaugural Spikes post at Yodel Anecdotal . And don’t forget to tell us in the comments below: what were you looking for on Yahoo! Search about the presidential inauguration?

By Eugenia Chien
Yahoo! Search

  • 17 Comments
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17 Comments

Comment by sienne.co.uk
2009-01-21 13:12:01

“These are all terms that didn’t spike in the 2005 inauguration”, you are right Eugenia! The internet has revolutionised electoral process and who knows how viral this will be in four years to come!

 
Comment by DC
2009-01-22 02:10:32

:-)
Many of our Yahoo searches were centered around finding intriguing and striking news photos.

Often times, a great photo is universally worth a thousand words in ANY language – sometimes, their impact lives on for full decades

Yahoo news continuously had a wide variety of stunning and impactful photos

We spent hours on Yahoo during the inauguration and throughout most of the campaign

We were very happy with the top notch coverage

 
Comment by 花蓮
2009-01-22 06:29:42

The internet has revolutionised electoral process!!

 
Comment by Edwin
2009-01-22 11:56:18

Internet all the way!

 
Comment by Solo
2009-01-22 12:18:29

This is a good thing and more opportunity for those who have been covering the election.

The power of internet at work!

 
Comment by Tabloid Internet
2009-01-22 20:50:28

Obama’s change all the world vision.

 
Comment by ocean
2009-01-22 23:18:17

oh.. nice info

 
Comment by status yahoo
2009-01-24 00:02:36

This is a sure thing internet is used for electoral purposes.

 
Comment by star
2009-01-24 01:04:47

Obama made his success through internet campaigns..

 
Comment by 花蓮民宿
2009-01-25 19:56:37

We spent hours on Yahoo during the inauguration and throughout most of the campaign
花蓮美食

 
Comment by Nick Stamoulis
2009-01-26 06:48:31

I think this new presidential cabinet will change the way presidents conduct business.

 
Comment by Fanblogger
2009-01-27 00:57:50

New events also require new queries. It is always impressive, what is sought.

 
Comment by Brad
2009-01-27 01:37:51

Fascinating…. the media coverage of the inauguration in Australia was unprecedented. With the Internet (and Yahoo!) I felt like I was there. Such a sign of the times and technology that we rely on web coverage so much. I ditched the traditional media and it’s repetitive coverage very early on in the piece. Thanks to the blogging community as well for keeping us all up to date. (Aussie)

 
2009-01-31 03:21:31

New boss, new rules.A way to kick out spammers from search results would be a good thing to start with.

 
Comment by goldensparks
2009-02-06 00:42:44

obama has a very clear thought.. It signifies the word “CHANGE”.. Let’s hope for good stuffs by the new president elect..

 
Comment by george sill
2009-02-09 14:07:10

Internet all the way.Thanks to the blogging community as well for keeping us all up to date.

 
Comment by Sulumits Retsambew
2009-05-24 18:43:36

Internet was make lot of success stories for Obama.

 

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