January 21, 2009

New President, New Search Patterns

The newly minted Obama administration can look forward to a large, internet-savvy constituency who demand more from the internet than they did four years ago. This time, instead of simply searching for information on “inauguration,” people are looking for ways to watch the inauguration online and capture moments of the inauguration that they missed. We saw new search spikes on “inauguration website”, “watch inauguration online”, and “obama inauguration speech video” – these are all terms that didn’t spike during the 2005 inauguration.

We also got a fascinating peek at some unexpected questions on our searchers’ minds. Users looked for off-beat searches like “inauguration luncheon recipes”, “inauguration how many times was god mentioned”, and “John Roberts oath of office ridiculousness”.

Want to read more about what people were curious about this inauguration? Check out the Inaugural Spikes post at Yodel Anecdotal . And don’t forget to tell us in the comments below: what were you looking for on Yahoo! Search about the presidential inauguration?

By Eugenia Chien
Yahoo! Search

Comments

  1. “These are all terms that didn’t spike in the 2005 inauguration”, you are right Eugenia! The internet has revolutionised electoral process and who knows how viral this will be in four years to come!

  2. :-)
    Many of our Yahoo searches were centered around finding intriguing and striking news photos.

    Often times, a great photo is universally worth a thousand words in ANY language – sometimes, their impact lives on for full decades

    Yahoo news continuously had a wide variety of stunning and impactful photos

    We spent hours on Yahoo during the inauguration and throughout most of the campaign

    We were very happy with the top notch coverage

  3. The internet has revolutionised electoral process!!

  4. Internet all the way!

  5. This is a good thing and more opportunity for those who have been covering the election.

    The power of internet at work!

  6. Obama’s change all the world vision.

  7. oh.. nice info

  8. This is a sure thing internet is used for electoral purposes.

  9. Obama made his success through internet campaigns..

  10. We spent hours on Yahoo during the inauguration and throughout most of the campaign
    花蓮美食

  11. I think this new presidential cabinet will change the way presidents conduct business.

  12. New events also require new queries. It is always impressive, what is sought.

  13. Fascinating…. the media coverage of the inauguration in Australia was unprecedented. With the Internet (and Yahoo!) I felt like I was there. Such a sign of the times and technology that we rely on web coverage so much. I ditched the traditional media and it’s repetitive coverage very early on in the piece. Thanks to the blogging community as well for keeping us all up to date. (Aussie)

  14. New boss, new rules.A way to kick out spammers from search results would be a good thing to start with.

  15. obama has a very clear thought.. It signifies the word “CHANGE”.. Let’s hope for good stuffs by the new president elect..

  16. Internet all the way.Thanks to the blogging community as well for keeping us all up to date.

  17. Internet was make lot of success stories for Obama.

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