Yahoo! at SES San Jose

  • Posted August 18th, 2008 at 8:00 am by Yahoo! Search
  • Categories: Search

With Search Engine Strategies starting this week, we get a sneak peek from Vice President Larry Cornett on his panel on how searchers interact with search engines on Wednesday at 1 – 2:15 p.m. Also you’ll find a glimpse of where the entire Yahoo! Search team will be throughout the show.

Be sure to check out the Yahoo! Search Marketing blog for more details on other Yahoo! speakers at the event.

We hope to see you there.

Yahoo! Search Blog team

Yahoo! Search Blog (YSB): Can you give us a sneak peek into what you plan to talk about at the show?

Larry Cornett (LC): I will be on a panel at SES entitled “Search User Behavior Update.” The title of my talk for that panel is “Thinking Beyond the Search Results Page.” What I mean by that is most of us in the Search industry have historically been focused on the performance of the search results page, referrals and conversion. We need to step back to consider what people are really trying to accomplish in the real world, which extends well beyond the Web and into their daily lives. I plan on sharing what we at Yahoo! Search do to better understand our users and how they experience Search end-to-end within the context of their larger tasks. This includes the great work done by our Customer Insights and Metrics & Analysis teams, which ranges from ethnographic field studies to eye-tracking research. We are really interested in helping users more easily craft better searches and get straight to the answers they are looking for.

YSB: What are you most focused on for Yahoo! Search today?

LC: First, we have continued to focus on our mission to help get users from “to do” to “done” as quickly and as safe as possible when they use Yahoo! Search. That includes continuing to advance the great Search Assist technology that we recently launched and SearchScan a feature launched in May 2008 that helps protect users from viruses, spyware and spam. Second, we’ve added a really exciting new development platform called SearchMonkey which allows publishers, site owners and developers to leverage structured data to enhance the functionality, appearance and usefulness of search results in our Search experience. We are continuing to evolve the Monkey and work with publishers and developers to bring more enhanced results to our users from sites like Yelp, Yahoo! Local, and LinkedIn. It’s a great way for users to more quickly find the information they need to complete their real world tasks. And recently we’ve launched Yahoo! Search BOSS, which is a web services platform that allows developers and companies to create and launch web-scale search products by utilizing the same infrastructure and technology that powers Yahoo! Search. We are continuing to work with startups and developers like Me.dium, Hakia, Daylife, and Cluuz to bring entirely new search experiences to life.

YSB: What kind of innovation do you see happening in Search today?

LC: Well, of course I am a little biased, but I have to say that both Yahoo! SearchMonkey and Yahoo! Search BOSS are two of the biggest innovations in the Search landscape today. We are encouraging and enabling innovation on a whole new scale. But, there are a number of other companies doing very interesting things in the Search space as well.

Yahoo! Search Speaker Schedule

Monday, August 18th

Universal & Blended Search
9:45 – 11 a.m.
Cris Pierry, Senior Director of Product Management

Semantic Search — How will it change our lives?
11:15 a.m. – 12:30 p.m.
Amit Kumar, Director Product Management

Tuesday, August 19th

Shopping Search Tactics
11 a.m. – 12:15 p.m.
Greg Hintz, General Manager, Yahoo! Shopping

Wednesday, August 20th

Searcher Behavior Research Update
1 – 2:15 p.m.
Larry Cornett, Vice President, User Experience and Design

Thursday, August 21st

Organic Listings Forum
1:30 – 2:30 p.m.
Sharad Verma, Senior Product Manager

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