Taking Search Assist to the Streets

  • Posted March 21st, 2008 at 8:00 am by Yahoo! Search
  • Categories: Search

Back in October, we launched Search Assist on the Yahoo! Search U.S. results page to help searchers formulate their queries when we detect they’re having trouble and explore related concepts to find the page they’re looking for. Since then, we’ve seen positive responses from the press and industry research firms. We’ve also extended the feature across Yahoo! Search channels and to consumers worldwide, and as of today, Search Assist is available in 15 markets and 7 languages.

We’ve rolled out Search Assist to the following countries, with more to come soon:

Argentina
Australia
Brazil
Canada
France
Germany
Italy
Mexico
New Zealand
Philippines
Singapore
Spain
UK
Vietnam

The international versions of Search Assist are tailor-made to reflect local search behavior and tendencies. So when you search for ‘spurs‘ at Yahoo! UK Search, Search Assist won’t suggest the San Antonio NBA team like it does in the U.S. Instead, it’ll offer suggestions like Tottenham Hotspur soccer team.

Beyond the Front Page and search results page, Search Assist can be accessed through the Yahoo! Toolbar, and most recently on My Yahoo!. In honor of March Madness, try a search for ‘bracket‘ from My Yahoo!.

pr_world_bracket.jpg

Enjoy and let us know your thoughts.

Ya-Bing Chu
Yahoo! Search

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