Can Search Usage Predict Election Outcomes?

  • Posted December 17th, 2007 at 1:10 pm by Yahoo! Search
  • Categories: Search

That may be a bit of a stretch, but there’s no doubt that online search behavior can be an insightful window in the minds of consumers and voters. For this reason, our friends at Yahoo! News included Yahoo! Buzz data (which is based on search usage) in their new Political Dashboard. In addition to Buzz data, the dashboard includes traditional opinion poll data, campaign fundraising tallies and even predictions market data based on a sort of stock market for politicians.

Dashboard1

Check out Yodel Anecdotal for more info and let us know what you think below.

Graham Mudd
Yahoo! Search

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