Yahoo! and the Art of Conversation

  • Posted November 7th, 2007 at 6:00 am by Yahoo! Search
  • Categories: Industry

This week, five Yahoo!s will be speaking at the ad:Tech New York conference, “The Art of Conversation: Building Great Brands in the Digital Age.” The conference is focused on best practices for using digital media — such as SEO, SEM and a handful of social media platforms — for marketing and brand building.

Tim Mayer, Vice President of Product Management at Yahoo! Search, will participate in the SEO Workshop on Thursday to weigh in on a discussion of how webmasters can optimize their sites for search rankings.

Here’s a look at where you can find all of our executives in the Big Apple:

Video + Search + Contextual Targeting: Is the Holy Grail Upon Us?
12:15 — 1:15 p.m.
Panelist: Rebecca Paoletti, Director, Video Strategy

The Consumer Experience in a Multi-Platform World
12:15 — 1:15 p.m.
Panelist: Karin Gilford, VP and GM, Yahoo! Entertainment

Tactical Search: Local and Mobile Search Strategies
5:15 — 6:15 p.m.
Panelist: Michael Bayle, GM, Global Monetization, Yahoo! Connected Life

SEO Workshop
11:15 a.m. — 12:15 p.m.
Panelist: Tim Mayer, VP of Product Management, Yahoo! Search

eCommerce Marketing: The Art of Customer Acquisition
1:45 — 2:45 p.m.
Panelist: Steven Feuling, Retail Category Development Officer

Yahoo! Search Blog team

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