July 03, 2007

The “Buzz” on Fourth of July

Occasionally, I’m a stickler for details. With Independence Day approaching, I thought it would be cool to recreate the first celebration. So, I made a list. Break free from Britain. Have a bonfire on my lawn. Clear my driveway for horse-drawn floats. Stock the feast rum, salted meat, fish, and more rum. Persuade New York to release all its debtors from prison.

Well, I don’t have a driveway, so I’m celebrating the new-fangled American way with picnics, parades and, naturally, pyrotechnics.

Enthusiasm for fireworks though, seems a little mixed and it’s not because the Fourth falls on a hump day this year. As we noted in our annual Buzz log nod to the Fourth, anticipation for the Fourth of July in the past six months has been 30% higher than in 2006. Yet, recent “fireworks” look-ups are a full 33% lower than last year.

However, tally up all those DIY queries for fireworks stores and specific sellers like phantom fireworks, and the numbers show that interest in our grand explosive tradition hasn’t necessarily fizzled out. Yes, guys still tend to be the primary pyros, driving six out of 10 searches. Not that I can prove it, but I suspect it’s the boys responsible for all the homemade fireworks searches.

The Buzz has also been tracking a surge for pies. For the most part, apple has been the filling of choice in Search… but we’ve had a last-minute upset. No, I dare not impugn the wholesome pomaceous fruit and its role in the most American of delicacies, but in the past week, key lime pie has squeezed past to get to the top of the pie heap. And yes, cherry pie is still staying strong in the mix.

As for the heart and soul of July Fourth, I’m happy to report that the patriotic spirit is alive and well. We’ve tracked searches that look into historical figures and places, clothing and tattoos, decorating the homestead and making crafts, and how to sing songs and recite poetry that shows our love of the motherland. Interestingly, public interest in the Patriot Act picked up noticeably in June. Curiosity and debate about Patriot Act summary, Patriot Act pros and cons and the like shows how Search has become part of the democratic process, and underscores how we the citizenry continue to involve ourselves in the workings of our republic.

However you choose to declare your independence, you won’t be alone. Happy Fourth of July.

Vera Chan
Senior Buzz Team Editor
Yahoo! Search

Comments

  1. “Yet, recent “fireworks” look-ups are a full 33% lower than last year.”

    It’s because Y results are SOOOO stale and terrible.
    Refer to:
    http://www.m-w.com/dictionary/update

  2. Yahoo results are actually pretty good overall – all the search engines have individual SERPs strengths and weaknesses. When researching, it is best to use them all to get the best results.

  3. No doubt Yahoo results are good overall but they are different from Google. I have a site http://www.movieguruclub.com, when i search this site on yahoo it gives different results as compare to Google. Also it shows different number of links as compare to Google. Why?

  4. Maybe you can help….

    I’ve submitted three support requests for the same problem (55111444, 55456376, 55976815) and have received three satisfaction surveys – but never any actual response to the problem. I’ve used the webmaster support form at http://help.yahoo.com/fast/help/us/ysearch/cgi_webmaster_support/ (since taken down apparently), and even tried support@yahoo.com to no avail.

    Do you have any advice as to how to follow up?

    Thanks!