Congratulations Hastings, Nebraska — Winner of our “Be a Better Planet” Challenge

  • Posted June 25th, 2007 at 4:22 pm by Yahoo! Search
  • Categories: Misc

What do the birthplace of Kool-Aid and green living have in common? More than you think.

Back in April, we announced Yahoo!’s “Be a Better ____” challenge to encourage people to use Yahoo! tools to become better fanatics, advertisers, entrepreneurs, best friends, gardeners… however they want to become “better.” Part of this program included Yahoo!’s “Be a Better Planet” Greenest City in America Challenge to see how communities across the country can take action against climate change and use Yahoo! tools to become better planetarians.

Today, the winner of the “Be a Better Planet” Greenest City in America Challenge was revealed and we want to give a shout out to the nation’s green leader. The competition started with more than 350 cities across the country, and the winner is the home of Kool-Aid itself — Hastings, Nebraska! In addition to their grand prize of $250,000 for city greening projects, Hastings and the top five finalist cities will receive a slew of other green prizes.

Hastings secured the top spot by rallying together a good portion of its residents to earn participation credits on Yahoo! Green through pledging to reduce carbon diets, Yahoo! Answers through answering green questions and Yahoo! oneSearch through conducting eco-friendly mobile searches. And now the city’s mayor is tapping into the Answers community to solicit thoughts and advice for how to invest the $250,000 prize. If you have some great green ideas, don’t hesitate to share.

Here’s a bit more information on Hastings’ contribution to the challenge and what they did to stand out. Congrats, Hastings.

Yahoo! Search Blog team

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