Yahoo! Search at the Inaugural Search Marketing Expo
Danny Sullivan’s new conference, Search Marketing Expo, is kicking off next week with the inaugural SMX Advanced. The conference will be split into two tracks — organic SEO issues and paid search advertising. Yahoo! Search is heading out to Seattle next week to be a part of the action and joining a few of the industry discussions at the show. Here’s the line-up:
- Panel: Duplicate Content Summit
Addressing the growing concerns around syndicating content feeds and content scraping, and outlines how to handle duplicate content detection.
Speaker: Amit Kumar, Senior Engineering Manager, Yahoo! Search
Date/ Time: June 4 @ 10:15-11:45 a.m.
Panel: Personalized Search: Fear Or Not?
Examines the recent shift towards individual’s unique search results, tips on staying high even with personalization and what might come in the future.
Speaker: Tim Mayer, VP of Product Management, Yahoo! Search
Date/ Time: June 4 @ 3:15-4:45 p.m.
Panel: Penalty Box Summit
Share the latest on how they give you official signs of a site hitting the search engine penalty box, along with reinclusion procedures.
Speaker: Tim Mayer, VP of Product Management, Yahoo! Search
Date/ Time: June 5 @ 10:30 a.m. – 12 p.m.
Look for us if you make it out to the show!
Yahoo! Search Blog Team
The ‘Penalty Box’ analysis is something that should be discussed on This Blog. Not something that should be limited to a conference.
Take Google for example, one of their developers consistently posted updates on Google’s banning policies and interacts with the readers.
Also, examples are given to illustrate what tactics are unacceptable.
Readers also have the option of debating these tactics – and sometimes getting draconian policies changed.
SearchEnginesWeb is a prime example of how this tenacity and how pays off and forces the powers to rethink their policies.
It would be mutually advantageous for Yahoo to follow a similar pattern. By limiting yourself to one conference session, you will only communicate with a one audience, and perhaps have time for one or two quick questions (you know the deal).
On the other hand, by posting and debating on this blog – Tens of thousands can reference directly your worlds – and dozens of readers can argue and debate the fairness and the practicality of your policies.
Should there even be a penalty for anything but the most useless of sites? Should not the algos be able to escalate the quality sites to the top?
Also, what may be perceived as Black Hat SEO may actually be a reaction to the unequal playing field that inherently exits now. These tactics should be a wake up call that there are voids in the system and a reaction from people who are just plain fed-up with the rich getting richer.
It is important that you debate right here on this blog – not giving a speech in a formal setting were there is very, very little time to interact directly with the audience.
It is important that you roll your sleeves up and communicate directly with the readers. Sure some will be rude and outspoken -but so what?! There is a reason for such passion.
Please listen to SearchEnginesWeb. Like Google, you will be happy you did :-)
Wish I was going to be there with you guys but I’m not. It’s a shame as I love meeting Yahoo! people. See you soon.
David
It is an issue. ThatÂ’s where Yahoo and Google should adjust their algorithms right, otherwise, bending every site with similar content among its pages may affect strong sites such as Wiki, cnn.com, Digg.com and who know what ells. In some cases gray hat seo sites have complexes CMS whereby the text refresh itself every time and make it hard to be detected but it don’t mean the text is not relevant. For e.g. If I had a dating review site that talks about speed dating in Atlanta GA. I probably would target the phrase “Speed dating in Atlanta ” as well as the phrase “Black Singles In GA” If the industry is competitive, I must have two pages to target each term. The content is relevant for bought searches with a slight difference in the title. I would not think that a site needs to get panelized for having those two pages. The only way, for my opinion, to find if the content is duplication and considered a bad search result is by checking the time a user spend on a page as well as the site in total more than the similarity in text.
i wants to just know if yahoo is very fast updating with weather then how come it become slow and slow day by day in search engine? Any idea, does yahoo is making any changes in searching criteria.
It would be nice to hear the pieces on duplicate content personal search to get some added clarity.