“Searching” for Ways to Be a Better Planet
A few weeks ago, Yahoo! launched a brand marketing campaign called, “Be a Better ________” which was designed to inspire people to become better at whatever interests them and, in turn, explore how Yahoo! services can get them there. We hope Yahoo! users are inspired to fulfill their passions.
Here at Yahoo! we’re taking our own advice and, as a result, have created the “Be a Better Planet” program to promote environmental dedication and to help affect climate change. The program invites everyone to participate in making a better planet, by doing one of three things: visiting Yahoo! Green and taking the “Green Pledge” to commit to lowering carbon emissions; contributing to the growing collection of knowledge and advice about environmental issues, by joining the conversations at Yahoo! Answers; or proactively looking for opportunities to live a greener life by performing “green” searches on Yahoo! OneSearch. Based on the total number of points earned for each green action, participants will receive a free energy-efficient compact fluorescent light bulb and contribute to their hometown’s overall ranking for a chance to win a fleet of hybrid taxis for their entire city.
For more details on how you can help “be a better planet,” click here.
Anne Edwards
Yahoo! Search
Great initiative. It feels very nice to see a corporate giant like Yahoo standing up for a social cause. Now it’s left to be seen when will money hungry Google does something like this. This program will definitely help in reducing the Co2 emissions.
There are few things I respect more in big companies than public green declarations, particularly when accompanied by action steps we can all share in. Congrats and way to go!
—>Side note: It’s weird to see only a few comments on a post. Is it me or have the comments been a little spotty since the design change?
This is my first visit to Yahoo search blog and I amazed with wealth of information and initiatives. Great to see big comanies take very active part in community life.
I think Yahoo has developed a lot of features that help us who run the e-travel business. Thank you Yahoo!
Yahoo has always been the company who stands up for important issues… as opposed to Google.
yahoo is only the platform where from any one can achieve his target.
This is the way other search engines should be; supporting the world….
It is so cool that corporate giant like Yahoo is willing to spend the time and effort to save our planet. Keep up the good work!