“Panama” platform available to new advertisers in the U.S.

Ahoy, Yahoo! Search Blog readers!

An update from the search marketing side of the house. Today, the newYahoo! Sponsored Search advertising platform, which has carried the code name “Panama,” is available to all U.S. marketers who open new accounts with us.

To apply, go to Yahoo! Sponsored Search.

Sponsored search has long been one of the most effective ways to advertise online. But in case you’re not sure what it is, what we’re talking about a form of search engine marketing that lets you create ads that run alongside search results on Yahoo!, and on other sites in the Yahoo! distribution network. Like so:

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In other words, Yahoo! Sponsored Search helps you get your site, your business and your products noticed by consumers who are looking for them.

For the full story, go to the Yahoo! Search Marketing Blog.

Michael Mattis
Blog Editor, Yahoo!

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