February 03, 2006

Super Bowl XL ‘ that’s 40, not extra large, tough guy

Ah, Super Bowl. For some, it’s a time-honored tradition, for others, just an opportunity to brush up on Roman numerals. This annual gridiron classic, now four decades deep, certainly attracts a diverse crowd of sports fans and not-so-sports fans who co-exist on the same couch, watch the game together, and bond over seven layer dip and cold beer.

For those with an appetite for The Big Game’s commercials, viewing them once during the show is hardly enough. And in our 2.0 world of online media you now have access to all these ads and can replay them long after the field has emptied. Enter Yahoo! Video and iFilm. Through our partnership we’ll be posting ads to the video home page shortly after they air on TV. So, you and your buddies can get an instant replay of the 2004 Budweiser Super Bowl commercial featuring a donkey who wants to be a Clydesdale.

On Sunday, we’ll post the commercials as fast as they air (ok, as fast as we can) so you can replay to your heart’s content, analyze them with your friends, and provide some distraction for those who may be more interested in Roman numerals than nickel defenses. The true sports fan might also use Yahoo! Video to find interesting clips of Super Bowl news and sportscasts, as well as exclusive content from Yahoo! Sports. It’s the armchair quarterback 2.0, Yahoo! style.

May your team win, your dip stay fresh, and your beer stay cold. Enjoy the game, and enjoy Yahoo! Video.

Regards,

Ethan Fassett
Yahoo! Video

Comments

  1. I’ll just replay my Tivo. bah.

  2. Funny title :)

    I cannot believe Canadians don’t show the Super Bowl Ads.

    Frank

  3. Lucky you, but thanks to Yahoo I dont need a Tivo. So if there is a “wardrobe malfunction” this super bowl, hopefully it will be available on Yahoo!

  4. The singing of the National Anthem was absolutely horrible.

  5. The super bowl ad link on http://www.yahoo.com or http://search.yahoo.com is not prominent. Either it is right at the bottom of the page, or it is in tiny letters on the top right. Very difficult to find.

  6. The FedEx caveman commercial was certainly big with all the dinosaurs. Hummer tried to make a large commercial with Godzilla and Ultraman, but I think it was just plain weird. The Anheiser Bush commercial with the Clydesdale pony was cute, but the first Clydesdale commercial was the funniest. (That was the one with the streaking sheep.) A lot of people judged the “magic refrigerator” to be the funniest.

    Mick had to be hopped up on drugs and Keith must have been on downers. The stoned Stones looked every bit like the geriatric patients they are. I liked last year’s half-time show much better.