Yahoo! Sponsored Search: Get Started for Less

As you may remember, back in October, Yahoo! Search Marketing eliminated the minimum spending requirement for US advertisers’ sponsored search campaigns. Now we’ve taken one more step to making advertising with Yahoo! easier and more convenient – we lowered the minimum deposit from $30 to $5 for US advertisers.

That means now is a great time to get started with Yahoo! Sponsored Search and join a growing network of more than 100,000 advertisers. You can start with a deposit of as little as $5 and use it to pay for the click-through charges for your campaigns. After your initial deposit, you spend as much or as little as you like each month based on the keywords you select and how much you bid for each one. Through Yahoo! Search Marketing, advertisers can reach over 80% of users online for as little as 10 cents per click. And of course, with Yahoo! an advertiser pays only when a user clicks.

That’s it for now – please leave us a comment if you’d like further information or have any feedback for us.


John Slade
Sr. Director, Global Product Management, Yahoo! Search Marketing

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