Yahoo! Search Marketing Eliminates Minimum Spend

If you ever thought about initiating a sponsored search campaign with Yahoo!
Search Marketing
, but were somewhat hesitant to start one because of required minimum spends, worry no more.

We’ve eliminated the $20 monthly minimum spending requirement for Sponsored Search. Previously, all Sponsored Search advertisers were required to spend at least $20 a month in click-through charges. Now, whether you are considering becoming an advertiser or are currently an advertiser, you can choose to spend as much or as little as you like, with no minimum to meet.

We appreciate your business and hope this change makes advertising with us even easier. As always, we value your feedback, so if you have any questions please contact us using the support request form within your account.

John Slade
Sr. Director, Global Product Management, Yahoo! Search Marketing

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